Archive for August, 2011
I’m not sure that ‘rocket science’ is as complicated as we all think but nonetheless, internal communications should be a basic skill for most of us. So why do so many organisations get it wrong.
Senior executives of medium to large organisations are usually pretty good at telling the outside world about their operations, achievements and selling their wares but they forget or don’t see the need to tell their staff what’s going on.
To me it comes down to a two simple principles – respect and trust.
You should trust and respect your own employees enough and should tell them important company More >
I was invited last week to speak at the CEO Institute on ‘The power of connection for business: social networking’. I painted a picture of where social media fits in the overall public relations and communication plans of a business and explained where the opportunities to engage on these platforms for businesses are.
The presentation generated some very important questions from the small and medium business owners attending the session. The four key points the group took away were:
1. Social media isn’t going anywhere
Whether you like it or not, social media is here to stay. And More >
Public relations (PR) is about raising visibility of your business to create greater awareness and eventually, understanding for what you stand for. The idea is that through this long-term process, your target market will start believing and feeling a certain way towards your organisation (hopefully positive!) and take action (i.e. buy your products or services, refer you to a friend, subscribe to your newsletter, etc.).
The PR ‘toolbox’, that is all the initiatives and activities at your disposal to raise visibility of your business, can really extend as far as your imagination takes it – from media coverage, events and awards More >
In case you didn’t already know, DRPR runs a series of Public Relations ‘how-to’ workshops every few months, under the direction of inspirational mentor, Kim Larochelle.
It’s a 12-week program called PR Mentor and it runs for three hours one day a fortnight. The workshop serves as the perfect introduction to public relations, PR101 if you like, and is ideal for small businesses who want to learn the skills and strategies to initiate their own PR programs, or in-house marketing managers who require some extra guidance and knowledge in integrating PR into their current marketing strategy.
But don’t take our word More >