Archive for October, 2011
PR to me has always been a little mystical. What is it about? Is it something we could do ourselves or do we need to engage a PR firm? As a not-for-profit business we wanted to take advantage of other mediums that we hadn’t thought about previously which could drive further awareness about our business and its benefits to our customers. Like many small businesses with so many options available, what are the best ways to get more ‘bang for your buck’ and be heard in a market where you can easily become ‘unheard’?
With an ever present republican voice in Australian society, the Queen’s public relations excursion to Australia is one of relative interest it would seem.
You only have to look at the front pages of the major daily newspapers and online news sites to gauge, that despite what many of us say, we do still love a bit of ‘Lizzy’. And might I add, not least of all her impeccably coordinated suits, hats and handbags… or perhaps that’s just me.
Most of the coverage has focused on the delight of Nanna’s and granddaughters sharing their experiences of meeting the Queen, albeit 57 years More >
Usually I love receiving telephone calls, even from someone I’ve never spoken to before. I suppose I am just plain curious and intrigued by what they could be proposing.
I got a call this week from a man I’d never met from Gippsland, Victoria who runs a graphic arts business and came across our listing in a trade directory and felt that our brand of PR could be of great value to one of his major clients, which is a major company with branches all over Australia and internationally. It was a great call and a very good new business lead More >