Archive for November, 2011
When we started talking to our clients in early 2008 about social media and the need to start engaging, there were a few cautious nods of approval. Everyone was sitting on the fence, not convinced of the potential or the need for social media in their business.
Three and a half years on, organisations know they need to understand social media and, while some of them are still careful, they are willing to learn and try.
I’ve been asked lately to speak at various CEO functions on the power of social networking for business. Putting things into context, I always take the More >
Everyone is talking mobile, everyone is talking innovation. Sometimes it feels that this is the only thing people are talking about: mobile innovations getting faster, better, more efficient and above all, increasing integrated into our everyday lives. In fact just bear with me for a moment: Put your mobile phone and any electronic device you may have out of your reach…how long can you do it before the addiction sets in and you find yourself reaching for it? More >
PR campaigns targeted specifically at a business audience, known as B2B PR, differ from most consumer or B2C PR campaigns because you must sell the company first and the product or service second.
All businesses need to develop trust with their potential customers and this is particularly true in B2B, where the average transaction is higher and the sales cycle longer. In B2B situations PR helps build trusted relationships, educates and wins credibility.
B2B PR campaigns are also usually more targeted than consumer ones because you are aiming your messages at a more defined audience. The messages are often more sophisticated and More >
If the internet has contributed one thing to the PR profession and brand marketing, it has been the ability to explore human interaction through alternate mediums. No longer are we restricted to blatantly pushing a brand through television advertisements. PR and marketing practitioners are now expected to embrace their creative side, employing seamless campaigns within an online and interactive environment. Yes, we’re talking about viral video campaigns.
Viral videos are now big business for companies looking to expose their brand to as many eye balls as possible. And in all honesty, what’s wrong with this? Subtle (and not so subtle) product More >
Like most jobs public relations has more than its share of frustrations, but there is one that hits me quite often that may be different from what you imagine.
My most regular PR frustration comes from when I come across a company that has a great story to tell and not only doesn’t recognise that fact, but has dug a hole for themselves and that’s where they are sitting come what may.
Sometimes the clue about their potential comes from the website, which is usually an absolute mess. Usually very confusing and out of date.
A recent example is a new business lead More >