Like most jobs public relations has more than its share of frustrations, but there is one that hits me quite often that may be different from what you imagine.

My most regular PR frustration comes from when I come across a company that has a great story to tell and not only doesn’t recognise that fact, but has dug a hole for themselves and that’s where they are sitting come what may.

Sometimes the clue about their potential comes from the website, which is usually an absolute mess. Usually very confusing and out of date.

A recent example is a new business lead More >