PR campaigns targeted specifically at a business audience, known as B2B PR, differ from most consumer or B2C PR campaigns because you must sell the company first and the product or service second.

All businesses need to develop trust with their potential customers and this is particularly true in B2B, where the average transaction is higher and the sales cycle longer. In B2B situations PR helps build trusted relationships, educates and wins credibility.

B2B PR campaigns are also usually more targeted than consumer ones because you are aiming your messages at a more defined audience. The messages are often more sophisticated and More >