When we started talking to our clients in early 2008 about social media and the need to start engaging, there were a few cautious nods of approval. Everyone was sitting on the fence, not convinced of the potential or the need for social media in their business.

Three and a half years on, organisations know they need to understand social media and, while some of them are still careful, they are willing to learn and try.

I’ve been asked lately to speak at various CEO functions on the power of social networking for business. Putting things into context, I always take the More >