Archive for February, 2012

Choosing the right PR agency

If I were a client looking for a PR consultancy, what would I look for?

Let’s suppose that I am the Marketing Director of a medium to large organisation and I’m looking for a PR consultancy. What are the major boxes I’m looking to tick?

I often mentally place myself in the position of the other person to help understand what they are looking for and as a result try and come up with the answers. In the past I have often done it when I am planning to pitch a story to a journalist, by imagining what the scribe would be looking for.

Choosing the right PR agency

OK, so in my Marketing Director role, I am More >