Archive for February, 2012
Breaking news is at our fingertips, every minute of every day. You’d think it would be a case of information overload and far too many facts to even digest.
Has the addition of social media to our news cycle created more news? Well of course not. There’s still the same amount of news as there always has been. What has changed is the concept of what is newsworthy.
The growing pressure on news sources to actually have news every minute of every day is leading to an approach that can best be described as ‘scraping the bottom of the barrel’.
‘Sensationalised but insignificant’ More >
Let’s suppose that I am the Marketing Director of a medium to large organisation and I’m looking for a PR consultancy. What are the major boxes I’m looking to tick?
I often mentally place myself in the position of the other person to help understand what they are looking for and as a result try and come up with the answers. In the past I have often done it when I am planning to pitch a story to a journalist, by imagining what the scribe would be looking for.
OK, so in my Marketing Director role, I am More >
Perhaps risk is not the first thing that you think of when you start looking at potential sponsorship opportunities for your company but perhaps you should.
BMW has recently apologised for a sponsorship that went horribly wrong. I think it’s a bit strange but Germany’s meteorology institute allows brands to sponsor weather systems. So a well known German company like BMW probably thought it was low risk to sponsor a storm named “Cooper” for its Mini Cooper which BMW manufactures. Unfortunately this very same storm is being blamed for 100 deaths in Poland and Ukraine and BMW has quietly and politely More >
The prospect of being interviewed by a journalist can be quite stressful as we want to make the right impression and avoid a really embarrassing comment.
Our PR Mentor, Kim Larochelle, will be running next Wednesday, 8 February, a webinar on ‘Generate media coverage for your business’, covering all aspects of media relations including the rules of media engagement, how to liaise with journalists, what makes news and how to write a media release and a pitch.
Until this webinar, here are five simple media interview tips to take onboard for your next More >