Archive for March, 2012
An article in today’s Sydney Morning Herald details McDonald’s recent ‘transparency’ based PR stunt in which they have created an access-all-areas documentary, produced by an independent production company.
If I were to be objective (and trusting of McDonalds) I probably wouldn’t call it a ‘stunt’, I would call it an education program of sorts. The aim according to McDonald’s CEO, Catriona Noble, is to bust some of the negative myths surrounding the brand.
“We have done a lot to bust myths … but, even in our own lives we come across people [who believe them] …. we’ve made ads that tell the truth More >
I was talking to a great friend last week. Paul Griffiths is a great guy. He was ABC TV television journalist on the old This Day Tonight and since then in his later occupation I have described him as ‘the master’ when it comes to speech and media training.
When I spoke to Paul, he had been to a funeral that morning and was going to another the next day. We both made the observation that it was depressing to go to funerals and reminded those who attended of their own mortality.
Probably to cheer Paul up, as much as anything, I mentioned More >
Consistency in more ways than one is a vital part of any successful B2B public relations campaign.
This means you need to keep your messages consistent across all forms of communication and you need to be consistent in delivering those messages in an ongoing way.
One of the first things we do at DRPR when we start working with a new client is to create key messages. These are usually three or so descriptive statements about our client’s organisation and the services they offer. They are not slogans or taglines, but factual statements that sum up what the company is all about.
That’s right. You’ve heard me. I’ve decided to get behind sensationalist news headlines.
I’m normally the one cringing and banging my fists on the desk at the sight of overly colourful and scandalous headlines. But not today.
In our world of information overload where we have 140 characters to grab someone’s attention, be useful, entertaining and also drive a call to action, I think we can cut those journalists a bit of slack…
I’ll probably be back flinching and screaming for objectivity in our news headlines tomorrow but for now, let me just cheer to blood, sex and More >
There is no secret formula for success on social media platforms such as Facebook and Twitter, but they do lend themselves to creativity and experimentation.
The most remarkable social media campaigns are the ones with a point of difference and consumers, more and more, seem to have an expectation that if a brand is going to engage with them it not only needs to be compelling but creative and original. There is a resounding virtual cry of ‘Seen that. Done that. Show us something new…’
I have to admit, I’m a bit of a sucker for brands that are original and authentic More >