That’s right. You’ve heard me. I’ve decided to get behind sensationalist news headlines.

The theory behind sensationalist headlines perhaps?

I’m normally the one cringing and banging my fists on the desk at the sight of overly colourful and scandalous headlines. But not today.

In our world of information overload where we have 140 characters to grab someone’s attention, be useful, entertaining and also drive a call to action, I think we can cut those journalists a bit of slack…

I’ll probably be back flinching and screaming for objectivity in our news headlines tomorrow but for now, let me just cheer to blood, sex and tears!
By Kim Larochelle, PR Mentor

You can find Kim on LinkedIn and Twitter