An article in today’s Sydney Morning Herald details McDonald’s recent ‘transparency’ based PR stunt in which they have created an access-all-areas documentary, produced by an independent production company.

If I were to be objective (and trusting of McDonalds) I probably wouldn’t call it a ‘stunt’, I would call it an education program of sorts. The aim according to McDonald’s CEO, Catriona Noble, is to bust some of the negative myths surrounding the brand.

“We have done a lot to bust myths … but, even in our own lives we come across people [who believe them] …. we’ve made ads that tell the truth More >