Archive for April, 2012
It’s all about the people when developing a B2B PR campaign so the photography for an organisation that is focused on communicating to other businesses should be of people. That applies particularly if you are selling a service but is also important when you’re selling a product because customers want to trust the person before they’ll buy your product. Therefore photographs need to be of people and they shouldn’t be of actors or stock shots but the real people in the organisation.
Here’s a few tips to get started:
1. Hire a professional
There has been a trend towards businesses taking their own photographs More >
I’ll be running again, next month, another PR Mentor program for small businesses. Every time I run this type of PR training program, the question that’s by far the most popular on participants’ mind is: ‘How can I get my business in the media?’. Many organisations and experts are keen to become the go-to entity in their field, which can be achieved by delivering good media interviews and expressing their views on their industry. But is that something reserved only for the big end of town?
Small businesses can have their place under the sun too, but if your business doesn’t claim the More >