Archive for May, 2012
It is an anniversary that has slipped by seemingly by no one noticing, but it is now 40 years since tertiary training in public relations commenced in Australia.
The year was 1972 and I remember it well as I was a young, and probably brash, President of the Public Relations Institute of Australia (Victoria). There were many discussions about the need for graduates to work within the industry and learn how it all works rather than be captives of academia. We also wondered if any bright young people would even be interested to take the course.
We live in a fast-paced, ever-changing world, so constant change in the workplace is something we need to accept as the new norm. When I first joined the workforce more than 20 years ago, the business environment in Australia was much more stable. The notion of ‘jobs for life’ and ‘steady as she goes’ were accepted and expected. And of course internal communication within most organisations was simply the gossip in the kitchen.
The world has changed, but sadly for many companies internal communication has not kept pace. When major change occurs within an organisation the employees are often the More >
Most small businesses that come to our agency have one thing in mind: to generate media coverage for their business.This 30-minute video explains how to generate media coverage and publicity for your small business, including identifying a newsworthy angle and liaising with journalists.
By Kim Larochelle, PR Mentor
Just how do you let people down gently, when they have made a phone or email approach or suggestion which is unwelcome or inappropriate?
I call a lot of people and occasionally I get a hostile response and I have even encountered someone hanging up the phone in my ear, but although this is unusual I have always noted it in my call diary.
I was reminded of this by a recent situation when I attended a business lunch and the guest speaker posed a Government problem they were having, which was costing them a lot More >
It’s no secret that one of the most detested words by journalists these days is…drum roll please…‘innovation’!
Now, this is a shame for many reasons, but justified by even more.
As a PR person I appreciate how easy it is to slip the term ‘innovators’ or ‘innovation’ into a media release or when developing key messages for your new, exciting and undeniably innovative new client. But the problem is, the word innovation gets lumped in the same ‘claim to fame’ categories as ‘world first’ and ‘industry leader’. Journalists and readers have become desensitised to these words.
So even if your business genuinely is More >