Archive for June, 2012

Spin Spin Spin

Spin doctors – the term makes my skin creep

 Do you remember when you were a kid and you saw a horror movie, or were read a bedtime story that really upset you, well that’s what the term ‘spin doctors’ does for me. It makes my skin creep.

I’ve always had the strong view that public relations is founded on the presumption that communication should be based on truth, honesty and the dissemination of factual information.

Spin doctoring is the opposite of this. Distortion, lies and misinformation is the mantra.

The current Federal Government scenario seems to have started the ‘spin doctoring’ Olympics as each side tries to out jump, out run and out More >