Archive for June, 2012
Do you remember when you were a kid and you saw a horror movie, or were read a bedtime story that really upset you, well that’s what the term ‘spin doctors’ does for me. It makes my skin creep.
I’ve always had the strong view that public relations is founded on the presumption that communication should be based on truth, honesty and the dissemination of factual information.
Spin doctoring is the opposite of this. Distortion, lies and misinformation is the mantra.
The current Federal Government scenario seems to have started the ‘spin doctoring’ Olympics as each side tries to out jump, out run and out More >
I have watched with fascination this week as our two biggest newspaper publishing companies Fairfax and News Limited have made announcements about the future direction of their respective companies.
Fairfax was the first cab off the rank and the general impression I got from media reporting of the announcement was gloom and doom, job losses, printer press closures, tabloid sizing and strike action. The commentary that followed was about whether we would still be getting quality journalism or whether the newspaper would survive in newsprint for much longer.
I have no idea if Fairfax was attempting to talk up the positives and More >
Over the last few weeks at DRPR, we’ve been looking for a new member to join the team.
We’re a small team, so we’re not often recruiting, but it proved to be an interesting exercise. It got us thinking about what we’re looking for in a budding new PR pro to join our team, as well as what qualities and skills are needed to be successful and suited to public relations.
See what you think of this list and feel free to add any more skills and traits you think are crucial or beneficial to possess in the world of PR.
You’ve decided it’s time for your business to become more prominent in the media, to engage with your customers more effectively through social media and to raise your profile. As a result, you’ve gone ahead and hired a PR agency. Well done!
I’ve got some news for you… Hiring a PR agency isn’t the end of it! Although our aim isn’t to make your life busier than it already is, you still have an essential role to play in the client/agency relationship.
So to make sure you reap all the benefits of having a PR agency More >