Over the last few weeks at DRPR, we’ve been looking for a new member to join the team.

We’re a small team, so we’re not often recruiting, but it proved to be an interesting exercise. It got us thinking about what we’re looking for in a budding new PR pro to join our team, as well as what qualities and skills are needed to be successful and suited to public relations.

See what you think of this list and feel free to add any more skills and traits you think are crucial or beneficial to possess in the world of PR.

Love your job and never work a day in your life!


  • Analytical skills
  • Attention
  • Communication skills
  • Creativity
  • Expressional skills – talking, writing, presenting
  • Good memory (especially ability to remember lots of names)
  • Hard-working
  • Initiative
  • Innovative thinking
  • Imagination without boundaries
  • Listening skills
  • Networking skills
  • New adopter – the ability to find, define or set new tendencies
  • Organisational skills
  • Patience
  • Searching and observing skills
  • Technological literacy
  • Trend setter
  • Informed advisor
  • Plan, organise and coordinate tasks
  • Monitor and follow up
  • Set goals and objectives
  • Motivate and influence others
  • Establish financial controls

Personality traits

  • Intellectual curiosity
  • Passion
  • Dedication
  • Integrity, authenticity and transparency
  • Humility
  • Generosity
  • A touch of ‘geekiness’, or at the very least a desire to learn about tech
  • Respectfulness and courteousness
  • Ability to embrace a service mentality
  • Ability to embrace change