Archive for July, 2012
Like many of the other curious people to stop by channel Ten on Monday night at 8.30, I found myself literally gaping at the TV screen in astonishment at the level of idiocy demonstrated by members of the cast of The Shire.
From the two plastic surgery obsessed best friends, to the self-confessed daddy’s girl who maxes out her father’s credit card on $15, 000 nose jobs and shopping, the portrayal of the characters is not very flattering.
Undoubtedly the show lived up to its hype and I think it will have its place amongst a select few viewers who enjoy similarly More >
This week is my last one at DRPR. After more than six years in this great public relations agency, I’ve decided to pack my bags in search of a new adventure.
So it’s not a surprise that I’ve been going down memory lane over the past few days… I’ve been reminiscing about the beautiful people and the weird ones I have encountered over the past six years, the fun but also the frustrating times, and, most of all, about all that I have learnt, shared and contributed to.
My public relations career has taught me a thing More >
Over the years I have had many offers to undertake PR programs for clients in return for recompense other than the coin of the realm. I have also worked under a few different charging systems.
Let me briefly set out some of the alternatives:
- In accordance with the amount of space that is achieved: The payment offered varies from the direct equivalent cost of the advertising space to some type of multiplication factor ranging from 3 ½ to five times on the grounds that editorial is more valuable than advertising. This method of payment has More >