Archive for August, 2012
Last week I was lucky enough to attend an event in Sydney run by Networx Marketing, with the theme of “What Media Want”.
As part of the event, Networx invited four guests from the media to share their likes and dislikes, experiences and advice into how PR practitioners can be more effective in working with media. The four media experts included: Tom Ivey, Nova 96.9 breakfast producer, Kate Calacouras, News.com.au afternoon editor, Lisa Brown, A Current Affair producer and Katarina Kroslakova, AFR Life and Leisure editor.
The following blog post will provide some insight I gained from attending the event.
Getting your brand More >
We’re a small agency, a ‘boutique firm’ as some like to say, which means that typically we have close relationships with our clients, usually speaking to them on a daily basis via email and phone.
These types of close knit relationships can be rewarding and challenging for many different reasons, but when it works it works. A strong client relationship built on trust and mutual respect is what can turn a PR program from good to great!
I thought it might be a bit of fun to put together a list of what makes the ‘perfect client’. But more than just a More >
As a keen observer of media interview technique I was fascinated by the way in which post-event media interviews were handled at the recent Olympic Games.
I don’t remember it being so routine at past Olympic Games but it seemed to be mandatory for every athlete to be subjected to a post-race interview almost immediately after their event.
As you would expect these were handled in a variety of ways.
Some headed to the microphone like well-practiced politicians and sprouted off their well-rehearsed spiel much to the annoyance of the interviewer who wanted something a bit more original. These ones obviously had media More >
In this week’s guest blog, personal trainer, Brian Ellem of My Lifestyle Studio , explains the importance of client relationships and building trust in his ‘audience’. His advice trancends the realm of physical training and could be applied effectively to any industry that values its clients, especially the communications industry.
Building an authentic, open dialogue with both client and audience is key to what we do in public relations. Read on to see how Brian builds that client bond and why its so important.
Having an environment, which is safe and comfortable, requires consideration for your level of education and your ability to motivate More >
The use of online jokes in PR is a question that I have pondered for some time. I know that social media has been used as a means of pushing causes and products for some time, but jokes, I don’t know.
My feeling is that using jokes in an organised PR program is fraught with danger as the reaction is uncontrollable and therefore could just as easily act counter to the objective. For the same reason for every YouTube video that goes viral many others that probably started out with the best intentions as part of an organised campaign just fall More >