The use of online jokes in PR is a question that I have pondered for some time. I know that social media has been used as a means of pushing causes and products for some time, but jokes, I don’t know.

My feeling is that using jokes in an organised PR program is fraught with danger as the reaction is uncontrollable and therefore could just as easily act counter to the objective. For the same reason for every YouTube video that goes viral many others that probably started out with the best intentions as part of an organised campaign just fall by the wayside.

Is aiming for a giggle good or bad for a PR campaign?

I happen to be in an online joke circle so that rarely a day goes past when I don’t get several jokes from friends, which appear to have started their journey in every country in the globe. Some are sexist, others a racist, some are very, very funny, while others are totally unfunny, so I play the role of editor and decide which ones I  forward on.

This raises another question that has intrigued for many years, which is where do jokes come from? I have heard many theories, but I don’t now the answer. Do you?

To get you in the mood I will share a joke with you that I received yesterday, which I would put in the clever and amusing category, rather than belly laugh material.

 - Dennis Rutzou


 A person who has stopped growing at both ends and is now growing in the middle.

A place where women curl up and dye.

The only animals you eat before they are born and after they are dead.

A body that keeps minutes and wastes hours.

Mud with the juice squeezed out.

Someone who is usually me-deep in conversation.

Cold Storage.

Cutting money in half without damaging the paper.

An insect that makes you like flies better.

A grape with a sunburn.

Something you tell to one person at a time.

A bunch of bones with the person scraped off.

The pain that drives you to extraction.

One of the greatest labor saving devices of today.

An honest opinion openly expressed.

Something other people have, similar to my character lines.