Archive for September, 2012
Issues management sounds like a fairly broad term but in public relations terms it refers to keeping an eye on any issue that has the potential to disrupt or damage your business reputation.
So you might be thinking now that issues management is not for you but there isn’t a business out there that doesn’t have ‘issues’ that could dent their reputation.
Of course there are businesses that have bigger and more complex issues to handle because they are larger and more exposed to multiple stakeholders like Woolworths which faces a myriad of issues every day. I spent two years working there More >
Being a fan of rock music I decided to read a copy of “Bumping into Geniuses” by Danny Goldberg, who is a former music PR professional and high profile music industry executive.
Whilst reading the autobiography it occurred to me that this book could be considered an incredibly useful manual for PR professionals and especially those looking for a career in music PR.
Here are my top 5 PR tips I picked up from the book that you might find beneficial:
1. There is a limit to the amount of favours you can get, but there is More >
Trolls are no longer creatures restricted to the realms of the supernatural. They’re real and maybe just as vile as their fairytale counterparts.
There has been a lot of coverage in the media this past week on internet trolls.
So, what is a troll and what damage can their aggressive and inciting behaviour cause for brands that are online and vulnerable?
According to Wikipedia, a troll is, internet slang for…
“…someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as a forum, chat room, or blog, with the primary intent of provoking readers into an emotional response More >
I was at the gym the other morning and I thought that the gym (i.e. health and fitness) and PR have a lot in common and it is a point that many people get wrong.
Perhaps it was a reaction on my part to a rather boring and mind numbing exercise, but both PR and the gym require discipline and regularity.
Sure I know that there are many people that only go to the gym in preparation for an event like a fun run or to firm up before the summer beach season, More >