Archive for November, 2012
According to a recent survey by The Remarkables Group, 35 percent of people will purchase products recommended to them via a blog and only 4 percent will ignore sponsored content.
Like journalists, there is a specific way in which you need to approach a blogger if you want to reach their audiences and be successful with your pitches.
Here are my top five tips for email pitching that I have picked up along the way from my experience in blogger relations:
Make the subject line clear
If you More >
According to recent Nielson figures, the Fitzy and Wippa show on Nova 96.9 is now tied with Jonesy and Amanda on the ARN network for third place behind 2GB and 2Day FM, with a 6.4% share of Sydney’s breakfast audience.
Their ratings have gone up one and a half points and I think this is only going to grow even more as they continue to wow listeners with their highly popular song parodies, including a very humorous interpretation of Korean superstar, Psy’s Gangnam Style, titled Aussie Battler Style and a send up of up of Carly Rae Jepsen’s song, Call Me Maybe, More >