This week I attended the most thought-provoking, challenging and stimulating seminar I have been to for a while…

The Public Relations Institute of Australia was hosting Canadian Blair Enns, a business development consultant for marketing communication agencies. Blair is the founder of Win Without Pitching, a firm whose concept is against the ‘free pitching’ approach used widely by creative agencies (e.g. public relations, advertising, marketing).

The Win Without Pitching Manifesto by Blair Enns

Listening to Blair discuss his ‘Twelve Proclamations’, I suddenly believed that there was light at the end of the tunnel… No more hours spent researching, brainstorming, writing proposals and preparing More >