One is the ready acceptance by most of the media outlets of the authority of a media release which appeared to be on an ANZ letterhead. So much so, that according to the Fairfax Media report in the Sydney Morning Herald, they were the only ones to call to secure verification of the release.
Clearly there is a backlash in the wind, either with the perpetrator facing prosecution for disseminating false and misleading information to the market, or those who lost money seeking compensation.
And what of More >
We’re looking for companies with courage. Not ones with timid managers who think the world is going to end next week, but ones with faith in their business, a belief that their products are the best they can be and confidence in the future.
Clearly as good managers they must be cautious and careful in what they do, have a clear vision of where they want to get to and plan accordingly.
Despite the sentiments of the Federal Member for Lilley, the Australian economy is not in great shape and business is going through a very difficult time and many are suffering.
The More >
Our Internet and email went down last week, which was a sharp reminder of how much we rely on computers in our daily business lives.
For me it was also a reminder of how we worked in my early days of PR when I started in the business.
Imagine, if you can, a world without computers, of manual typewriters, no mobile phones, carbon paper to secure a copy of what you typed and there were no printers or fax machines.
Media releases were typed and photocopied and either delivered to the daily media by courier or posted to the trade media, or you More >
I was at the gym the other morning and I thought that the gym (i.e. health and fitness) and PR have a lot in common and it is a point that many people get wrong.
Perhaps it was a reaction on my part to a rather boring and mind numbing exercise, but both PR and the gym require discipline and regularity.
Sure I know that there are many people that only go to the gym in preparation for an event like a fun run or to firm up before the summer beach season, More >
The use of online jokes in PR is a question that I have pondered for some time. I know that social media has been used as a means of pushing causes and products for some time, but jokes, I don’t know.
My feeling is that using jokes in an organised PR program is fraught with danger as the reaction is uncontrollable and therefore could just as easily act counter to the objective. For the same reason for every YouTube video that goes viral many others that probably started out with the best intentions as part of an organised campaign just fall More >
Over the years I have had many offers to undertake PR programs for clients in return for recompense other than the coin of the realm. I have also worked under a few different charging systems.
Let me briefly set out some of the alternatives:
- In accordance with the amount of space that is achieved: The payment offered varies from the direct equivalent cost of the advertising space to some type of multiplication factor ranging from 3 ½ to five times on the grounds that editorial is more valuable than advertising. This method of payment has More >
Do you remember when you were a kid and you saw a horror movie, or were read a bedtime story that really upset you, well that’s what the term ‘spin doctors’ does for me. It makes my skin creep.
I’ve always had the strong view that public relations is founded on the presumption that communication should be based on truth, honesty and the dissemination of factual information.
Spin doctoring is the opposite of this. Distortion, lies and misinformation is the mantra.
The current Federal Government scenario seems to have started the ‘spin doctoring’ Olympics as each side tries to out jump, out run and out More >
It is an anniversary that has slipped by seemingly by no one noticing, but it is now 40 years since tertiary training in public relations commenced in Australia.
The year was 1972 and I remember it well as I was a young, and probably brash, President of the Public Relations Institute of Australia (Victoria). There were many discussions about the need for graduates to work within the industry and learn how it all works rather than be captives of academia. We also wondered if any bright young people would even be interested to take the course.