According to a recent survey by The Remarkables Group, 35 percent of people will purchase products recommended to them via a blog and only 4 percent will ignore sponsored content.
Like journalists, there is a specific way in which you need to approach a blogger if you want to reach their audiences and be successful with your pitches.
Here are my top five tips for email pitching that I have picked up along the way from my experience in blogger relations:
Make the subject line clear
If you More >
According to recent Nielson figures, the Fitzy and Wippa show on Nova 96.9 is now tied with Jonesy and Amanda on the ARN network for third place behind 2GB and 2Day FM, with a 6.4% share of Sydney’s breakfast audience.
Their ratings have gone up one and a half points and I think this is only going to grow even more as they continue to wow listeners with their highly popular song parodies, including a very humorous interpretation of Korean superstar, Psy’s Gangnam Style, titled Aussie Battler Style and a send up of up of Carly Rae Jepsen’s song, Call Me Maybe, More >
At my university it was even a compulsory requirement of my course to complete a minimum of a month’s worth of work experience.
While most internships are unpaid and can often involve less than impressive tasks such as grabbing coffee or compiling activity reports, they are not to be underestimated as they are an invaluable tool to gaining experience and contacts within the profession.
Without a doubt, I believe completing four internships whilst at university More >
Being a fan of rock music I decided to read a copy of “Bumping into Geniuses” by Danny Goldberg, who is a former music PR professional and high profile music industry executive.
Whilst reading the autobiography it occurred to me that this book could be considered an incredibly useful manual for PR professionals and especially those looking for a career in music PR.
Here are my top 5 PR tips I picked up from the book that you might find beneficial:
1. There is a limit to the amount of favours you can get, but there is More >