General PR

Media releases

Media releases have authority?

The Whitehaven Coal hoax perpetrated by an apparent ANZ media release raises some very interesting issues.

One is the ready acceptance by most of the media outlets of the authority of a media release which appeared to be on an ANZ letterhead. So much so, that according to the Fairfax Media report in the Sydney Morning Herald, they were the only ones to call to secure verification of the release.

Clearly there is a backlash in the wind, either with the perpetrator facing prosecution for disseminating false and misleading information to the market, or those who lost money seeking compensation.

And what of More >

Educating and communicating key messages

My Public Relations skill set will serve me well

After six years in Public Relations, I have sadly decided to leave the industry that has taught me so much, in pursuit of a completely different career path… but one that I have come to realise, actually requires an almost identical skill set. What could it be?

Educating and communicating key messages

  • Communication is paramount
  • Flexibility in terms of language, tone and medium of communication used
  • Educating and communicating key messages to the public
  • Understanding the industry and audience you are working with and adapting your approach accordingly
  • Creative communication techniques to increase engagement and understanding
  • Patience. Set the foundations and the results will follow in time
  • Strategy More >