One is the ready acceptance by most of the media outlets of the authority of a media release which appeared to be on an ANZ letterhead. So much so, that according to the Fairfax Media report in the Sydney Morning Herald, they were the only ones to call to secure verification of the release.
Clearly there is a backlash in the wind, either with the perpetrator facing prosecution for disseminating false and misleading information to the market, or those who lost money seeking compensation.
And what of More >
After six years in Public Relations, I have sadly decided to leave the industry that has taught me so much, in pursuit of a completely different career path… but one that I have come to realise, actually requires an almost identical skill set. What could it be?
- Communication is paramount
- Flexibility in terms of language, tone and medium of communication used
- Educating and communicating key messages to the public
- Understanding the industry and audience you are working with and adapting your approach accordingly
- Creative communication techniques to increase engagement and understanding
- Patience. Set the foundations and the results will follow in time
- Strategy More >
Our Internet and email went down last week, which was a sharp reminder of how much we rely on computers in our daily business lives.
For me it was also a reminder of how we worked in my early days of PR when I started in the business.
Imagine, if you can, a world without computers, of manual typewriters, no mobile phones, carbon paper to secure a copy of what you typed and there were no printers or fax machines.
Media releases were typed and photocopied and either delivered to the daily media by courier or posted to the trade media, or you More >
Being a fan of rock music I decided to read a copy of “Bumping into Geniuses” by Danny Goldberg, who is a former music PR professional and high profile music industry executive.
Whilst reading the autobiography it occurred to me that this book could be considered an incredibly useful manual for PR professionals and especially those looking for a career in music PR.
Here are my top 5 PR tips I picked up from the book that you might find beneficial:
1. There is a limit to the amount of favours you can get, but there is More >
In this week’s guest blog, personal trainer, Brian Ellem of My Lifestyle Studio , explains the importance of client relationships and building trust in his ‘audience’. His advice trancends the realm of physical training and could be applied effectively to any industry that values its clients, especially the communications industry.
Building an authentic, open dialogue with both client and audience is key to what we do in public relations. Read on to see how Brian builds that client bond and why its so important.
Having an environment, which is safe and comfortable, requires consideration for your level of education and your ability to motivate More >
Just how do you let people down gently, when they have made a phone or email approach or suggestion which is unwelcome or inappropriate?
I call a lot of people and occasionally I get a hostile response and I have even encountered someone hanging up the phone in my ear, but although this is unusual I have always noted it in my call diary.
I was reminded of this by a recent situation when I attended a business lunch and the guest speaker posed a Government problem they were having, which was costing them a lot More >
That’s right. You’ve heard me. I’ve decided to get behind sensationalist news headlines.
I’m normally the one cringing and banging my fists on the desk at the sight of overly colourful and scandalous headlines. But not today.
In our world of information overload where we have 140 characters to grab someone’s attention, be useful, entertaining and also drive a call to action, I think we can cut those journalists a bit of slack…
I’ll probably be back flinching and screaming for objectivity in our news headlines tomorrow but for now, let me just cheer to blood, sex and More >
There is no secret formula for success on social media platforms such as Facebook and Twitter, but they do lend themselves to creativity and experimentation.
The most remarkable social media campaigns are the ones with a point of difference and consumers, more and more, seem to have an expectation that if a brand is going to engage with them it not only needs to be compelling but creative and original. There is a resounding virtual cry of ‘Seen that. Done that. Show us something new…’
I have to admit, I’m a bit of a sucker for brands that are original and authentic More >