After six years in Public Relations, I have sadly decided to leave the industry that has taught me so much, in pursuit of a completely different career path… but one that I have come to realise, actually requires an almost identical skill set. What could it be?
- Communication is paramount
- Flexibility in terms of language, tone and medium of communication used
- Educating and communicating key messages to the public
- Understanding the industry and audience you are working with and adapting your approach accordingly
- Creative communication techniques to increase engagement and understanding
- Patience. Set the foundations and the results will follow in time
- Strategy More >
I went to see Annabel Crabb, political commentator, speak last Tuesday night at Newington College in Stanmore. She was the last speaker in a series of talks that are part of the Ethics Centre that is run through the college.
Her topic was, ‘Media and ethics in a hyperconnected world’. Whilst many of Crabb’s observations about the changing mediascape weren’t groundbreaking for anyone who consumes Australian media on a regular basis, they were insightful in the sense that she could offer some great anecdotes from the course of her career, whilst highlighting the contrast between past and present ethical dilemmas.
From old school More >
Trolls are no longer creatures restricted to the realms of the supernatural. They’re real and maybe just as vile as their fairytale counterparts.
There has been a lot of coverage in the media this past week on internet trolls.
So, what is a troll and what damage can their aggressive and inciting behaviour cause for brands that are online and vulnerable?
According to Wikipedia, a troll is, internet slang for…
“…someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as a forum, chat room, or blog, with the primary intent of provoking readers into an emotional response More >
We’re a small agency, a ‘boutique firm’ as some like to say, which means that typically we have close relationships with our clients, usually speaking to them on a daily basis via email and phone.
These types of close knit relationships can be rewarding and challenging for many different reasons, but when it works it works. A strong client relationship built on trust and mutual respect is what can turn a PR program from good to great!
I thought it might be a bit of fun to put together a list of what makes the ‘perfect client’. But more than just a More >
Over the last few weeks at DRPR, we’ve been looking for a new member to join the team.
We’re a small team, so we’re not often recruiting, but it proved to be an interesting exercise. It got us thinking about what we’re looking for in a budding new PR pro to join our team, as well as what qualities and skills are needed to be successful and suited to public relations.
See what you think of this list and feel free to add any more skills and traits you think are crucial or beneficial to possess in the world of PR.
It’s no secret that one of the most detested words by journalists these days is…drum roll please…‘innovation’!
Now, this is a shame for many reasons, but justified by even more.
As a PR person I appreciate how easy it is to slip the term ‘innovators’ or ‘innovation’ into a media release or when developing key messages for your new, exciting and undeniably innovative new client. But the problem is, the word innovation gets lumped in the same ‘claim to fame’ categories as ‘world first’ and ‘industry leader’. Journalists and readers have become desensitised to these words.
So even if your business genuinely is More >
An article in today’s Sydney Morning Herald details McDonald’s recent ‘transparency’ based PR stunt in which they have created an access-all-areas documentary, produced by an independent production company.
If I were to be objective (and trusting of McDonalds) I probably wouldn’t call it a ‘stunt’, I would call it an education program of sorts. The aim according to McDonald’s CEO, Catriona Noble, is to bust some of the negative myths surrounding the brand.
“We have done a lot to bust myths … but, even in our own lives we come across people [who believe them] …. we’ve made ads that tell the truth More >
There is no secret formula for success on social media platforms such as Facebook and Twitter, but they do lend themselves to creativity and experimentation.
The most remarkable social media campaigns are the ones with a point of difference and consumers, more and more, seem to have an expectation that if a brand is going to engage with them it not only needs to be compelling but creative and original. There is a resounding virtual cry of ‘Seen that. Done that. Show us something new…’
I have to admit, I’m a bit of a sucker for brands that are original and authentic More >