Dennis Rutzou Public Relations
Gill Asbury
Innovation – Is it just a buzz word or a B2B must-have?
May 4th
It’s no secret that one of the most detested words by journalists these days is…drum roll please…‘innovation’!
Innovation
Now, this is a shame for many reasons, but justified by even more.
As a PR person I appreciate how easy it is to slip the term ‘innovators’ or ‘innovation’ into a media release or when developing key messages for your new, exciting and undeniably innovative new client. But the problem is, the word innovation gets lumped in the same ‘claim to fame’ categories as ‘world first’ and ‘industry leader’. Journalists and readers have become desensitised to these words.
So even if your business genuinely is More >
Come in and see for yourself…
Mar 30th
An article in today’s Sydney Morning Herald details McDonald’s recent ‘transparency’ based PR stunt in which they have created an access-all-areas documentary, produced by an independent production company.
If I were to be objective (and trusting of McDonalds) I probably wouldn’t call it a ‘stunt’, I would call it an education program of sorts. The aim according to McDonald’s CEO, Catriona Noble, is to bust some of the negative myths surrounding the brand.
“We have done a lot to bust myths … but, even in our own lives we come across people [who believe them] …. we’ve made ads that tell the truth More >
Social media experiments
Mar 2nd
There is no secret formula for success on social media platforms such as Facebook and Twitter, but they do lend themselves to creativity and experimentation.
The most remarkable social media campaigns are the ones with a point of difference and consumers, more and more, seem to have an expectation that if a brand is going to engage with them it not only needs to be compelling but creative and original. There is a resounding virtual cry of ‘Seen that. Done that. Show us something new…’
I have to admit, I’m a bit of a sucker for brands that are original and authentic More >
Social media statistics November 2011
Dec 2nd
Heading in to the final throes of 2011 we are taking some time to reassess where Australia is at in terms of social media.
What platforms have grown, what sort of user numbers are we dealing with and how can we utilise these results to be more effective in our social media campaigns?
A great resource for all stats social media related is an Australian website, socialmedianews.com.au. We have pinched the latest numbers from their November 2011 report.
Social media statistics Australia – November 2011 * Figures represent users/visitors to the sites per month
1. Facebook – 10,659,580 users, 13 million visitors 2. Youtube – More >
Royal protocol a PR pickle?
Oct 20th
With an ever present republican voice in Australian society, the Queen’s public relations excursion to Australia is one of relative interest it would seem.
You only have to look at the front pages of the major daily newspapers and online news sites to gauge, that despite what many of us say, we do still love a bit of ‘Lizzy’. And might I add, not least of all her impeccably coordinated suits, hats and handbags… or perhaps that’s just me.
Most of the coverage has focused on the delight of Nanna’s and granddaughters sharing their experiences of meeting the Queen, albeit 57 years More >
‘Engagement’ – the new ‘it’ word
Sep 2nd
In PR we take the concept of engagement seriously. The creation of engagement is one of the ways in which we measure the impact of PR programs, i.e. through the level of interaction by our target audiences.
But recently, as pointed out by David Salter, Acting Editor-In-Chief for our client The Week magazine, the term ‘engagement’ has become yet another victim of the trend of making words ‘trendy’. It seems to be undergoing that process of shameless overuse that serves to undermine a word’s literal meaning.
An obvious example of the misuse of the term ‘engagement’ can be seen in people’s response More >
Mark Werman’s path to PR enlightenment
Aug 5th
In case you didn’t already know, DRPR runs a series of Public Relations ‘how-to’ workshops every few months, under the direction of inspirational mentor, Kim Larochelle.
It’s a 12-week program called PR Mentor and it runs for three hours one day a fortnight. The workshop serves as the perfect introduction to public relations, PR101 if you like, and is ideal for small businesses who want to learn the skills and strategies to initiate their own PR programs, or in-house marketing managers who require some extra guidance and knowledge in integrating PR into their current marketing strategy.
But don’t take our word More >
What’s a news story worth?
Jul 29th
As the News of The World saga gains momentum and the full extent of ethically-void journalism practices unfold, I can’t help but feel depressingly disillusioned.
Is this dark newsroom culture so inherent that at some point we are going to have to accept it? And what is the role of public relations in maintaining ethics and standards in news reporting?
I think it calls for a refresher course in Ethics 101!
There’s a plethora of ‘Ethical Codes’ out there, but one of the most comprehensive lists of PR ethics I found was the PRSA Code of Ethics.
Here is a crude summary of what More >
