Dennis Rutzou Public Relations
Nicola Rutzou
Photography tips for B2B communication
Apr 18th
It’s all about the people when developing a B2B PR campaign so the photography for an organisation that is focused on communicating to other businesses should be of people. That applies particularly if you are selling a service but is also important when you’re selling a product because customers want to trust the person before they’ll buy your product. Therefore photographs need to be of people and they shouldn’t be of actors or stock shots but the real people in the organisation.
Here’s a few tips to get started:
1. Hire a professional
There has been a trend towards businesses taking their own photographs More >
Consistency is the key in B2B public relations
Mar 14th
Consistency in more ways than one is a vital part of any successful B2B public relations campaign.
This means you need to keep your messages consistent across all forms of communication and you need to be consistent in delivering those messages in an ongoing way.
One of the first things we do at DRPR when we start working with a new client is to create key messages. These are usually three or so descriptive statements about our client’s organisation and the services they offer. They are not slogans or taglines, but factual statements that sum up what the company is all about.
B2B More >
The risks of sponsorship
Feb 9th
Perhaps risk is not the first thing that you think of when you start looking at potential sponsorship opportunities for your company but perhaps you should.
BMW has recently apologised for a sponsorship that went horribly wrong. I think it’s a bit strange but Germany’s meteorology institute allows brands to sponsor weather systems. So a well known German company like BMW probably thought it was low risk to sponsor a storm named “Cooper” for its Mini Cooper which BMW manufactures. Unfortunately this very same storm is being blamed for 100 deaths in Poland and Ukraine and BMW has quietly and politely More >
Set your SMART goals for 2012
Jan 5th
We’re only a few days into 2012 so it’s a great time to set your goals for the year. It would have actually been better to do it back in December but it’s not too late to come up with SMART goals for the coming year.
I learnt about SMART goals when I completed a training course with Leadership Management Australia (LMA) a number of years ago.
SMART stands for Specific, Measureable, Attainable, Realistic and Tangible (or timely as I prefer).
Goal setting works for both work and personal life and when I did the course we were encouraged to have several work More >
What’s the difference between B2B and B2C Public Relations?
Nov 16th
PR campaigns targeted specifically at a business audience, known as B2B PR, differ from most consumer or B2C PR campaigns because you must sell the company first and the product or service second.
All businesses need to develop trust with their potential customers and this is particularly true in B2B, where the average transaction is higher and the sales cycle longer. In B2B situations PR helps build trusted relationships, educates and wins credibility.
B2B PR campaigns are also usually more targeted than consumer ones because you are aiming your messages at a more defined audience. The messages are often more sophisticated and More >
Not every company needs to be on social media
Oct 13th
A few years ago we found that potential clients were all rather resistant to the use of social media in their PR programs. Most couldn’t see how Facebook, Twitter or YouTube could possibly be of benefit.
Strangely enough that tide seems to have swung back the other way and now everyone thinks they need a Facebook and Twitter presence but for many companies it’s a waste of time and can actually have a negative impact.
In recent weeks we’ve had two such companies profess their desire to be on Facebook particularly — one was a medical technology company and the other a More >
Internal communications – it’s not rocket science
Aug 24th
I’m not sure that ‘rocket science’ is as complicated as we all think but nonetheless, internal communications should be a basic skill for most of us. So why do so many organisations get it wrong.
Senior executives of medium to large organisations are usually pretty good at telling the outside world about their operations, achievements and selling their wares but they forget or don’t see the need to tell their staff what’s going on.
To me it comes down to a two simple principles – respect and trust.
You should trust and respect your own employees enough and should tell them important company More >
The Fascinating English Language
Jul 8th
I don’t know about you but I find the English language quite fascinating. That’s not to say other languages aren’t fascinating – I’m sure they are but regrettably I can only speak one language.
I remember some time ago hearing a person being interviewed on radio about the changes that occur over time in language and she mentioned that a lot of people now use the word ‘absolutely’ when they really mean ‘yes’. In fact ‘absolutely’ doesn’t mean ‘yes’.
The Macquarie Dictionary that sits proudly on my desk (it’s a few years old) defines it as “completely; wholly”. While it’s a positive More >
