Dennis Rutzou Public Relations
Public Relations
Media coverage for your small business – video tutorial
May 17th
Most small businesses that come to our agency have one thing in mind: to generate media coverage for their business.
This 30-minute video explains how to generate media coverage and publicity for your small business, including identifying a newsworthy angle and liaising with journalists.Video tutorial by Kim Larochelle
VIDEO TUTORIAL: media coverage for your small business
Enjoy!
By Kim Larochelle, PR Mentor
10 tips to get media coverage for your small business
Apr 13th
I’ll be running again, next month, another PR Mentor program for small businesses. Every time I run this type of PR training program, the question that’s by far the most popular on participants’ mind is: ‘How can I get my business in the media?’. Many organisations and experts are keen to become the go-to entity in their field, which can be achieved by delivering good media interviews and expressing their views on their industry. But is that something reserved only for the big end of town?
Small businesses can have their place under the sun too, but if your business doesn’t claim the More >
If I were a client looking for a PR consultancy, what would I look for?
Feb 16th
Let’s suppose that I am the Marketing Director of a medium to large organisation and I’m looking for a PR consultancy. What are the major boxes I’m looking to tick?
I often mentally place myself in the position of the other person to help understand what they are looking for and as a result try and come up with the answers. In the past I have often done it when I am planning to pitch a story to a journalist, by imagining what the scribe would be looking for.
Choosing the right PR agency
OK, so in my Marketing Director role, I am More >
A plea for Public Relations
Jan 12th
A fellow member of the Public Relations Network Veit Mathauer from German agency Sympra has contributed a brilliant blog discussing the unique differences between “PR” and “Public Relations”.
1. In answer to the question “What do you actually do?” I used to answer “I’ve got a PR agency”. Most people didn’t really understand what this really meant. What they thought was: It’s like an advertising agency but less to do with advertising and posters and more to do with newspaper articles and stuff. A lot of the time I didn’t mind that this was how people put me in a box, professionally speaking.
2. People More >
‘Tis the season to crack some jokes
Dec 22nd
If there’s a Christmas tradition that has done some good PR for itself it’s well and truly Christmas crackers…
The little goodies that fly across the room every time you pop one (if you’re lucky enough for it not to go straight for your neighbour’s face!) are completely random and worthless, the hats are hideous (and don’t fit my big head!) and the jokes are often a bit of a let down.
Despite all this, you can be pretty sure you’ll be crackin’ one of these little poppies at Chrissy this year!
So in the spirit of it all (and because who More >
How social media has changed the business ball game…
Nov 24th
When we started talking to our clients in early 2008 about social media and the need to start engaging, there were a few cautious nods of approval. Everyone was sitting on the fence, not convinced of the potential or the need for social media in their business.
Three and a half years on, organisations know they need to understand social media and, while some of them are still careful, they are willing to learn and try.
I’ve been asked lately to speak at various CEO functions on the power of social networking for business. Putting things into context, I always take the More >
Has the force of innovation become so loud that noone is getting heard anymore?
Nov 23rd
A fellow member of the Public Relations Network Vineeta Manglani from German agency Sympra has contributed a brilliant blog about the evolution of mobile innovation.
Everyone is talking mobile, everyone is talking innovation. Sometimes it feels that this is the only thing people are talking about: mobile innovations getting faster, better, more efficient and above all, increasing integrated into our everyday lives. In fact just bear with me for a moment: Put your mobile phone and any electronic device you may have out of your reach…how long can you do it before the addiction sets in and you find yourself reaching for it? More >
Five media interview tips
Feb 3rd
Posted by dennisrutzou in Kim Larochelle
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The prospect of being interviewed by a journalist can be quite stressful as we want to make the right impression and avoid a really embarrassing comment.
Our PR Mentor, Kim Larochelle, will be running next Wednesday, 8 February, a webinar on ‘Generate media coverage for your business’, covering all aspects of media relations including the rules of media engagement, how to liaise with journalists, what makes news and how to write a media release and a pitch.
There's no need for 'no comment' with our 5 tips
Until this webinar, here are five simple media interview tips to take onboard for your next More >