We had a look in my post last week at the reasons why a small business should or should not have a presence on social media.
A recent survey on ‘Social media for small and medium businesses’ commissioned by Optus showed that a majority, 56 per cent, of small and medium businesses do not use social media, nor have any short-term plans to start.It might sound like a surprising statistic considering that social media can bring opportunities to forge better relationships with customers, build a business’ reputation and help it win new clients. One would think that interacting on social media More >
Have you gone through one day lately without hearing or reading the words ‘Facebook’, ‘Twitter’, ‘LinkedIn’, ‘YouTube’ or ‘social media’? If so, you must be on a holiday on a desert island (without your smartphone!).
Everyone is talking about them.
Through my engagement with small businesses, I hear a lot of people telling them: “You should really be on Facebook! Are you on Twitter?”.
There’s no secret here, social media does offer great opportunities for business. But for a small business with limited resources, the social media discourse is one that can be confusing, daunting or even scary!
So when should a small business More >
Many people are turning to the internet these days to get advice on products and services to try, restaurants to eat at etc – statistics actually show that 78% of consumers trust peer recommendations (as apposed to 14% who trust advertisements).
It is therefore highly important when putting together a PR program to include blogger relations. However, it is not as simple as adding them to your media list and sending out a media release every now and then, you need to really engage with them and understand what is of More >
A few weeks ago, while enjoying a leisurely lunch with my family, I found myself drifting in and out of the conversation as my thoughts idly turned to the use of the apostrophe. It’s a topic that’s very dear to me. Almost as dear as the macaroni necklace I was wearing on the occasion of said lunch. You see, when it comes to apostrophes and Mother’s Day, there are two schools of thought. Some people like the apostrophe to appear after the ‘s’ of mothers, but it’s more commonly written with the apostrophe before the ‘s’. It really depends on More >
As an avid cyclist and user of Sydney’s cycle ways I was excited to attend the WOOP! Rolling Festival on the weekend. WOOP! Rolling Festival celebrated the newly finished Bourke Street cycle way which runs from Waterloo to Woolloomooloo.
The amazing thing about this event is that it was started through Facebook. Jackie Lau co-founded a Facebook group called I love Sydney Bike Lanes & Cycle Ways in response to a campaign by Alan Jones against the City of Sydney council’s new bike paths. Through this group, she organised and promoted WOOP! Rolling Festival by creating a Facebook event.
The Facebook group now has More >
I remember a TV commercial of a few years that showed the back view of a very well muscled dentist (with a bare torso) at his morning mirror with the voice over saying: “Rob is a dentist but we can’t show his face”, and went on to say that more dentists used an OralB toothbrush than any other.
Commercially the ad was outstanding and rewrote market share in the category.
It was based on the creative use of research and was a ground breaking commercial as toothbrushes had not been previously advertised on TV and the per capita use of toothbrushes was More >
So it was quite ironic that 30 minutes later, back at my desk, I was reading these exact words in Craig Pearce’s Public relations 2011: issues, insights and ideas report: “Public relations strategy More >
We had a rather heated discussion over dinner the other night regarding conducting personal matters, especially in regards to social media, during business hours.
Is checking a personal email, taking a personal call and checking your Facebook page during the day acceptable? The Gen Y contingent seemed to think, that in moderation, these things were absolutely ok though the Gen X representatives at the table didn’t agree. Their theory? That people are losing the skills to communicate. No longer are people chatting around the coffee machine coming up with great business ideas, they are now checking their Facebook page during their More >