PR Blog
Dennis Rutzou Public Relations
DRPR’s PR Mentor program up for grabs!
Dec 3rd
Click on the Dynamic Business logo to be in the chance to win a spot in DRPR’s PR Mentor program, valued at $3,300 which featured on the Dynamic Business site today!
”The people at Dennis Rutzou Public Relations (DRPR) in Sydney have often witnessed the great PR potential of small businesses and start-ups, yet see them suffer the frustration of not being able to commit to a full PR program at a time when it could make a significant contribution to their future. That’s why they’ve developed PR Mentor, a cost effective 12-week group training and mentoring program specifically tailored to small businesses and start-ups.” Dynamic Business More >
Group hug!
Dec 2nd
Working in PR our focus is usually geared to our client’s communication strategies, both externally with their stakeholders and internally within their business.
Just over a week ago, DRPR decided it was our turn for a little self reflection and R & R.
The team drove up to the Blue Mountains for an overnight stay in a gorgeous house with a big open fire and leafy outlook. Along with plenty of tea and scone breaks and a few too many packets of Mentos that left us all feeling a little sugar high, we poured over our internal processes and put our heads More >
Marketing vs PR, What’s the difference?
Nov 25th
I’ve met a lot of people lately at various networking events who have asked me what the difference is between marketing and public relations.
I have to admit, even for me who works in these industries, they can be at times two very confusing concepts… They both look at the promotional potential of a business and they both try to look at a product or service from the customer’s perspective. Add to this the fact that some marketing agencies extend their offering to include some public relations services and PR agencies refer to their clients’ marketing calendar to devise appropriate activities More >
Media reporting: The more things change the more they stay the same
Nov 18th
I’m old enough to remember when the fairytale romance of Charles & Diana was announced. The Women’s Weekly (which I think was still published weekly at the time) had a special edition and so did The Daily Telegraph and Daily Mirror. The broadsheet newspapers covered the story in passing because they were a bit more serious back then as did the ABC News.
Now cast your mind back to yesterday when the ‘fairytale’ romance of Wills & Kate was formalised with an engagement announcement. The Women’s Weekly (now published monthly but for obvious reasons not called the ‘Women’s Monthly’) no doubt More >
The vexed question of how to measure public relations effectiveness
Nov 9th
An annual ‘must’ marked in my diary is attendance at the annual Registered Consultants Group Conference, which was held last Friday.
Our consultancy is a foundation member of the RCG which is organised under the auspices of the Public Relations Institute of Australia and is the peak body for public relations consultants.
The age old question... How do you measure the effectiveness of PR?
A conference topic that was a standout for me were the sessions on evaluation of PR effectiveness. There is a world wide move to achieve a global standard of measurement and evaluation, which was debated at a conference in More >
The influencer ripple effect
Nov 4th
I attended a social media course a couple of weeks back where among other topics we discussed the measurement of social media. As you will be aware there are a number of ways of measuring the success of companies Facebook and Twitter pages, for example how many fans/followers they have and the amount of interaction that occurs between the company and fans/followers.
Diagram: the ripple effect
However, one measure that I do not think we place enough emphasis on is what is sometimes called the ‘influencer ripple effect.’ Before I explain this phenomenon let me just tell you that the average user More >
Who cares about your media release?
Oct 28th
I attended a fun and insightful workshop on ‘Media Skills’ run by Sonia Zavesky last month.
The workshop began on the premise that, “With more than 1000 PR firms in Australia, newsrooms are literally being bombarded with media releases”, so how do you add value to your story, media release, pitch or announcement?
Is your media release at the bottom of the pile?
Sonia offered a string of pearls of wisdom in a very succinct and very entertaining way. The workshop produced some great insight into how public relations people should and shouldn’t interact with the media and Sonia illustrated this beautifully, purely through her interaction with More >
Public relations – it sounds great but how do you measure it?
Oct 21st
The most enduring question that has been constantly raised during my public relations career is how do you measure public relations success, or if you like in bean counting terms, justification for the cost outlay.
One means of measurement which is totally false and misleading is to measure the editorial achieved and multiply it by the advertising rate to get an advertising equivalent figure.
I was reminded of this hocus pocus logic by a story in the current edition of BRW about the Chilean miners being given Oakley sunnies to protect their eyes when they reached the surface. According to the article More >
