Four steps to social media for small business

Four steps to social media for small business

We had a look in my post last week at the reasons why a small business should or should not have a presence on social media.

A recent survey on ‘Social media for small and medium businesses’ commissioned by Optus showed that a majority, 56 per cent, of small and medium businesses do not use social media, nor have any short-term plans to start.

It might sound like a surprising statistic considering that social media can bring opportunities to forge better relationships with customers, build a business’ reputation and help it win new clients. One would think that interacting on social media More >
The use of the unnecessary apostrophes

Mother’s Day reflections on style

A few weeks ago, while enjoying a leisurely lunch with my family, I found myself drifting in and out of the conversation as my thoughts idly turned to the use of the apostrophe. It’s a topic that’s very dear to me. Almost as dear as the macaroni necklace I was wearing on the occasion of said lunch. You see, when it comes to apostrophes and Mother’s Day, there are two schools of thought. Some people like the apostrophe to appear after the ‘s’ of mothers, but it’s more commonly written with the apostrophe before the ‘s’. It really depends on More >