PR Blog
Dennis Rutzou Public Relations
Taking a stand for sensationalism
Mar 8th
That’s right. You’ve heard me. I’ve decided to get behind sensationalist news headlines.
The theory behind sensationalist headlines perhaps?
I’m normally the one cringing and banging my fists on the desk at the sight of overly colourful and scandalous headlines. But not today.
In our world of information overload where we have 140 characters to grab someone’s attention, be useful, entertaining and also drive a call to action, I think we can cut those journalists a bit of slack…
I’ll probably be back flinching and screaming for objectivity in our news headlines tomorrow but for now, let me just cheer to blood, sex and More >
Social media experiments
Mar 2nd
There is no secret formula for success on social media platforms such as Facebook and Twitter, but they do lend themselves to creativity and experimentation.
The most remarkable social media campaigns are the ones with a point of difference and consumers, more and more, seem to have an expectation that if a brand is going to engage with them it not only needs to be compelling but creative and original. There is a resounding virtual cry of ‘Seen that. Done that. Show us something new…’
I have to admit, I’m a bit of a sucker for brands that are original and authentic More >
Social media: Delivering the news, or making up the news?
Feb 22nd
Breaking news is at our fingertips, every minute of every day. You’d think it would be a case of information overload and far too many facts to even digest.
Has the addition of social media to our news cycle created more news? Well of course not. There’s still the same amount of news as there always has been. What has changed is the concept of what is newsworthy.
The growing pressure on news sources to actually have news every minute of every day is leading to an approach that can best be described as ‘scraping the bottom of the barrel’.
‘Sensationalised but insignificant’ More >
If I were a client looking for a PR consultancy, what would I look for?
Feb 16th
Let’s suppose that I am the Marketing Director of a medium to large organisation and I’m looking for a PR consultancy. What are the major boxes I’m looking to tick?
I often mentally place myself in the position of the other person to help understand what they are looking for and as a result try and come up with the answers. In the past I have often done it when I am planning to pitch a story to a journalist, by imagining what the scribe would be looking for.
Choosing the right PR agency
OK, so in my Marketing Director role, I am More >
The risks of sponsorship
Feb 9th
Perhaps risk is not the first thing that you think of when you start looking at potential sponsorship opportunities for your company but perhaps you should.
BMW has recently apologised for a sponsorship that went horribly wrong. I think it’s a bit strange but Germany’s meteorology institute allows brands to sponsor weather systems. So a well known German company like BMW probably thought it was low risk to sponsor a storm named “Cooper” for its Mini Cooper which BMW manufactures. Unfortunately this very same storm is being blamed for 100 deaths in Poland and Ukraine and BMW has quietly and politely More >
Do you have a plan on how you will gain more customers in 2012?
Jan 27th
If you don’t have a plan in place for how you will gain more customers in 2012, it’s time to start considering your options.
Kim Larochelle, PR Mentor
Now obviously our advice is slightly biased, but here at DRPR we believe that a good PR kickstart is the most effective way to begin your quest for more customers. So we have developed, PR Kickstart, a free webinar, you read right, a FREE webinar! It’s run by our very own Kim Larochelle, account director and PR mentor at Dennis Rutzou Public Relations.
So what does this fabulous free workshop cover we can hear you More >
A plea for Public Relations
Jan 12th
A fellow member of the Public Relations Network Veit Mathauer from German agency Sympra has contributed a brilliant blog discussing the unique differences between “PR” and “Public Relations”.
1. In answer to the question “What do you actually do?” I used to answer “I’ve got a PR agency”. Most people didn’t really understand what this really meant. What they thought was: It’s like an advertising agency but less to do with advertising and posters and more to do with newspaper articles and stuff. A lot of the time I didn’t mind that this was how people put me in a box, professionally speaking.
2. People More >
Five media interview tips
Feb 3rd
Posted by dennisrutzou in Kim Larochelle
No comments
The prospect of being interviewed by a journalist can be quite stressful as we want to make the right impression and avoid a really embarrassing comment.
Our PR Mentor, Kim Larochelle, will be running next Wednesday, 8 February, a webinar on ‘Generate media coverage for your business’, covering all aspects of media relations including the rules of media engagement, how to liaise with journalists, what makes news and how to write a media release and a pitch.
There's no need for 'no comment' with our 5 tips
Until this webinar, here are five simple media interview tips to take onboard for your next More >