Campanies need more courage

Companies with courage?

 

We’re looking for companies with courage. Not ones with timid managers who think the world is going to end next week, but ones with faith in their business, a belief that their products are the best they can be and confidence in the future.

Clearly as good managers they must be cautious and careful in what they do, have a clear vision of where they want to get to and plan accordingly.

Despite the sentiments of the Federal Member for Lilley, the Australian economy is not in great shape and business is going through a very difficult time and many are suffering.

The More >

event mingling

What media want- Tips on how to pitch to media

Last week I was lucky enough to attend an event in Sydney run by Networx Marketing, with the theme of “What Media Want”.

As part of the event, Networx invited four guests from the media to share their likes and dislikes, experiences and advice into how PR practitioners can be more effective in working with media. The four media experts included: Tom Ivey, Nova 96.9 breakfast producer, Kate Calacouras, News.com.au afternoon editor, Lisa Brown, A Current Affair producer and Katarina Kroslakova, AFR Life and Leisure editor.

The following blog post will provide some insight I gained from attending the event.

Getting your brand More >