We’re looking for companies with courage. Not ones with timid managers who think the world is going to end next week, but ones with faith in their business, a belief that their products are the best they can be and confidence in the future.
Clearly as good managers they must be cautious and careful in what they do, have a clear vision of where they want to get to and plan accordingly.
Despite the sentiments of the Federal Member for Lilley, the Australian economy is not in great shape and business is going through a very difficult time and many are suffering.
The More >
Our Internet and email went down last week, which was a sharp reminder of how much we rely on computers in our daily business lives.
For me it was also a reminder of how we worked in my early days of PR when I started in the business.
Imagine, if you can, a world without computers, of manual typewriters, no mobile phones, carbon paper to secure a copy of what you typed and there were no printers or fax machines.
Media releases were typed and photocopied and either delivered to the daily media by courier or posted to the trade media, or you More >
Issues management sounds like a fairly broad term but in public relations terms it refers to keeping an eye on any issue that has the potential to disrupt or damage your business reputation.
So you might be thinking now that issues management is not for you but there isn’t a business out there that doesn’t have ‘issues’ that could dent their reputation.
Of course there are businesses that have bigger and more complex issues to handle because they are larger and more exposed to multiple stakeholders like Woolworths which faces a myriad of issues every day. I spent two years working there More >
Being a fan of rock music I decided to read a copy of “Bumping into Geniuses” by Danny Goldberg, who is a former music PR professional and high profile music industry executive.
Whilst reading the autobiography it occurred to me that this book could be considered an incredibly useful manual for PR professionals and especially those looking for a career in music PR.
Here are my top 5 PR tips I picked up from the book that you might find beneficial:
1. There is a limit to the amount of favours you can get, but there is More >
Trolls are no longer creatures restricted to the realms of the supernatural. They’re real and maybe just as vile as their fairytale counterparts.
There has been a lot of coverage in the media this past week on internet trolls.
So, what is a troll and what damage can their aggressive and inciting behaviour cause for brands that are online and vulnerable?
According to Wikipedia, a troll is, internet slang for…
“…someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as a forum, chat room, or blog, with the primary intent of provoking readers into an emotional response More >
I was at the gym the other morning and I thought that the gym (i.e. health and fitness) and PR have a lot in common and it is a point that many people get wrong.
Perhaps it was a reaction on my part to a rather boring and mind numbing exercise, but both PR and the gym require discipline and regularity.
Sure I know that there are many people that only go to the gym in preparation for an event like a fun run or to firm up before the summer beach season, More >
Last week I was lucky enough to attend an event in Sydney run by Networx Marketing, with the theme of “What Media Want”.
As part of the event, Networx invited four guests from the media to share their likes and dislikes, experiences and advice into how PR practitioners can be more effective in working with media. The four media experts included: Tom Ivey, Nova 96.9 breakfast producer, Kate Calacouras, News.com.au afternoon editor, Lisa Brown, A Current Affair producer and Katarina Kroslakova, AFR Life and Leisure editor.
The following blog post will provide some insight I gained from attending the event.
Getting your brand More >
We’re a small agency, a ‘boutique firm’ as some like to say, which means that typically we have close relationships with our clients, usually speaking to them on a daily basis via email and phone.
These types of close knit relationships can be rewarding and challenging for many different reasons, but when it works it works. A strong client relationship built on trust and mutual respect is what can turn a PR program from good to great!
I thought it might be a bit of fun to put together a list of what makes the ‘perfect client’. But more than just a More >