I received a business letter yesterday. It came through the post in an envelope with a stamp on the front. It was quite a novelty and a reminder to me of how email has overtaken daily business written communication.
So much so that many people starting business careers today would not know how to layout and compose a business letter.
Emails as a means of business communication are full of inherent faults and frustrations caused by bad planning, poor written construction and a failure of the recipient to read beyond the first paragraph.
Not surprisingly it is a question we are often asked. In a competitive situation where a potential client is trying to decide between submissions from rival consultancies, how can you decide which one offers the best value for money?
Let me answer the first question first. At DRPR, we charge a monthly professional fee (not a retainer), which is calculated in accordance with the potential level of involvement.
In other words we are pre-selling our hours which are calculated with the aid of a template based on extensive experience of handling similar situations in the past. We work on the principle that when More >
Last night as former NSW Premier, Nathan Rees’ fate was sealed and Kristina Keneally stepped up to take on the scrupulous task, the Australian female population took two great steps forward in the ongoing battle for equality in the political stakes.
NSW now has its first female state Premier, a promotion which also marks the first female double act in Australian political history with Carmel Tebbutt announced as her deputy.
A cause for celebration? You would think so.
However unfortunately the media decided such a landmark in Australian politics wasn’t ‘sensational’ enough to be the ‘hook’ of the story and decided to go with More >
A little known fact about me … I love gadgets and technology and for some reason I’m great at operating all manner of gadgets like DVD recorders, phones and cameras. I rarely read a manual. I just have this intuition.
I spent five years as the PR person at Panasonic which definitely contributed to my passion and knowledge, and then three years as the PR Manager at Dick Smith Electronics which built on this.
I’ve recently joined the iPhone revolution and took delivery of my latest favourite gadget last week. I’ve fiddled and faddled with it, downloaded a few great apps and More >
Does a healthy person work harder and longer? Are they more creative and generally sharper in their decision making?
Let me tell you my story: About five years ago, I received the annual notice from the insurance company which told me that as I had added another year to the score, the premium for my rather substantial life cover would increase significantly.
I immediately rang Igor, my long suffering insurance expert (he is used to my annual rants about premium increases) and asked him what he was going to do about it. He said that he could get me a policy with More >
If the cafeteria in the film Mean Girls was representative of the social media realm, on what table would you be seated?
In what has been deemed as the perfect insight into the intricacies of the typical high school caste system, Mean Girls has taken a light hearted approach to a much more serious issue of harsh social divides; the geeks sitting separate from the jocks, the spoiled princesses and their gaggle divert their eyes from the misfits, the cool Asians sit in the opposite corner from the Goths and so.
Ruthless as it may be, every group and individual has a More >
We’ve all heard stories of how online communities can impact people’s lives, like connecting with long lost friends, finding love, landing a new job, making business deals, etc. Recently something exciting happened to a friend of mine and all because of the power of tagging on social media.
My good friend Nathan, a finance manager for a leading retail chain, recently got invited to attend a swimwear photo shoot for DNA magazine at the Ivy pool bar in Sydney.
Not one to miss the opportunity of half-naked models, Nathan took along his trusty everyday digital camera. Excited about some of the shots and More >
Before going on a six-week leave overseas last July, I was on Twitter daily and would regularly share comments, links and any other 140-character bits of information I thought was interesting.
The story has been quite different since my return in early August. Being away from technology for so long reminded me of the great sensation and freedom associated with not having anyone knowing what you are doing, thinking or sharing at this exact moment.
I see people tweeting away continuously and wonder how they can possibly be focused on their task at hand and be as productive as can be. If More >