New Twitter report from Lee Hopkins

Just a quick heads up – thanks to my wonderful Google reader, yesterday I came across Lee Hopkins latest blog post on his latest report ‘Twitter Mastery for Business’.

Up until next Monday, 1 June, you can download this report for free. After this date, the report will cost $49 so I recommend you go visit the blog and download a copy! Thanks Lee – everyone in the DRPR office has found this report extremely insightful, in particular for one of our clients, The Global Poll.

The Global Poll is a high speed online polling community that can be utilised by organisations and individuals to reach a global group More >


Who sets the agenda?

Why should journalism be any different from the way television programmes are aired nowadays? With Twitter and other social media channels people have not only found their voice, they have also learnt how to form an opinion and then put it out there onto the airwaves. This is true of television and now this is increasingly true of print journalism.

With the rise of the global economic downturn, the world of journalism and the public sphere is being liberated. If a newspaper cannot afford to be printed, then it is forced to move online, if the medium shifts from print to More >


If you haven’t got it already, what the RSS are you waiting for?


I have a daily ritual each morning I come to work: first I fire up the computer, followed by making a cup of tea, checking my Outlook, opening my browser and then scanning my RSS reader.

Now it’s only been six months or so since I discovered this little gem. It was one of those things I kept hearing about and thinking to myself, “I must get onto that”. Well I did and now can’t imagine life without it.

I add more and more blogs, websites, Twitter searches and interesting stuff all the time. So instead of trying to remember to check my More >

PR means Page Ranking and Public Relations


There was a time before the Internet when the acronym PR was instantly recognised as meaning Public Relations, rather than Page Ranking.


So what impact has the web had on the practice of public relations?


The online environment is another means of communication, which must be integrated within the public relations planning and activities for the organisation.


A very important point is to ensure that the website is integrated within the other PR activities that are being implemented to ensure a consistency of language and theming.


This is built around the credible key messages that describe the organisation, its products and services and are More >