As a keen observer of media interview technique I was fascinated by the way in which post-event media interviews were handled at the recent Olympic Games.
I don’t remember it being so routine at past Olympic Games but it seemed to be mandatory for every athlete to be subjected to a post-race interview almost immediately after their event.
As you would expect these were handled in a variety of ways.
Some headed to the microphone like well-practiced politicians and sprouted off their well-rehearsed spiel much to the annoyance of the interviewer who wanted something a bit more original. These ones obviously had media More >
In this week’s guest blog, personal trainer, Brian Ellem of My Lifestyle Studio , explains the importance of client relationships and building trust in his ‘audience’. His advice trancends the realm of physical training and could be applied effectively to any industry that values its clients, especially the communications industry.
Building an authentic, open dialogue with both client and audience is key to what we do in public relations. Read on to see how Brian builds that client bond and why its so important.
Having an environment, which is safe and comfortable, requires consideration for your level of education and your ability to motivate More >
The use of online jokes in PR is a question that I have pondered for some time. I know that social media has been used as a means of pushing causes and products for some time, but jokes, I don’t know.
My feeling is that using jokes in an organised PR program is fraught with danger as the reaction is uncontrollable and therefore could just as easily act counter to the objective. For the same reason for every YouTube video that goes viral many others that probably started out with the best intentions as part of an organised campaign just fall More >
Like many of the other curious people to stop by channel Ten on Monday night at 8.30, I found myself literally gaping at the TV screen in astonishment at the level of idiocy demonstrated by members of the cast of The Shire.
From the two plastic surgery obsessed best friends, to the self-confessed daddy’s girl who maxes out her father’s credit card on $15, 000 nose jobs and shopping, the portrayal of the characters is not very flattering.
Undoubtedly the show lived up to its hype and I think it will have its place amongst a select few viewers who enjoy similarly More >
This week is my last one at DRPR. After more than six years in this great public relations agency, I’ve decided to pack my bags in search of a new adventure.
So it’s not a surprise that I’ve been going down memory lane over the past few days… I’ve been reminiscing about the beautiful people and the weird ones I have encountered over the past six years, the fun but also the frustrating times, and, most of all, about all that I have learnt, shared and contributed to.
My public relations career has taught me a thing More >
Over the years I have had many offers to undertake PR programs for clients in return for recompense other than the coin of the realm. I have also worked under a few different charging systems.
Let me briefly set out some of the alternatives:
- In accordance with the amount of space that is achieved: The payment offered varies from the direct equivalent cost of the advertising space to some type of multiplication factor ranging from 3 ½ to five times on the grounds that editorial is more valuable than advertising. This method of payment has More >
Do you remember when you were a kid and you saw a horror movie, or were read a bedtime story that really upset you, well that’s what the term ‘spin doctors’ does for me. It makes my skin creep.
I’ve always had the strong view that public relations is founded on the presumption that communication should be based on truth, honesty and the dissemination of factual information.
Spin doctoring is the opposite of this. Distortion, lies and misinformation is the mantra.
The current Federal Government scenario seems to have started the ‘spin doctoring’ Olympics as each side tries to out jump, out run and out More >
I have watched with fascination this week as our two biggest newspaper publishing companies Fairfax and News Limited have made announcements about the future direction of their respective companies.
Fairfax was the first cab off the rank and the general impression I got from media reporting of the announcement was gloom and doom, job losses, printer press closures, tabloid sizing and strike action. The commentary that followed was about whether we would still be getting quality journalism or whether the newspaper would survive in newsprint for much longer.
I have no idea if Fairfax was attempting to talk up the positives and More >