Over the last few weeks at DRPR, we’ve been looking for a new member to join the team.
We’re a small team, so we’re not often recruiting, but it proved to be an interesting exercise. It got us thinking about what we’re looking for in a budding new PR pro to join our team, as well as what qualities and skills are needed to be successful and suited to public relations.
See what you think of this list and feel free to add any more skills and traits you think are crucial or beneficial to possess in the world of PR.
You’ve decided it’s time for your business to become more prominent in the media, to engage with your customers more effectively through social media and to raise your profile. As a result, you’ve gone ahead and hired a PR agency. Well done!
I’ve got some news for you… Hiring a PR agency isn’t the end of it! Although our aim isn’t to make your life busier than it already is, you still have an essential role to play in the client/agency relationship.
So to make sure you reap all the benefits of having a PR agency More >
It is an anniversary that has slipped by seemingly by no one noticing, but it is now 40 years since tertiary training in public relations commenced in Australia.
The year was 1972 and I remember it well as I was a young, and probably brash, President of the Public Relations Institute of Australia (Victoria). There were many discussions about the need for graduates to work within the industry and learn how it all works rather than be captives of academia. We also wondered if any bright young people would even be interested to take the course.
We live in a fast-paced, ever-changing world, so constant change in the workplace is something we need to accept as the new norm. When I first joined the workforce more than 20 years ago, the business environment in Australia was much more stable. The notion of ‘jobs for life’ and ‘steady as she goes’ were accepted and expected. And of course internal communication within most organisations was simply the gossip in the kitchen.
The world has changed, but sadly for many companies internal communication has not kept pace. When major change occurs within an organisation the employees are often the More >
Most small businesses that come to our agency have one thing in mind: to generate media coverage for their business.This 30-minute video explains how to generate media coverage and publicity for your small business, including identifying a newsworthy angle and liaising with journalists.
By Kim Larochelle, PR Mentor
Just how do you let people down gently, when they have made a phone or email approach or suggestion which is unwelcome or inappropriate?
I call a lot of people and occasionally I get a hostile response and I have even encountered someone hanging up the phone in my ear, but although this is unusual I have always noted it in my call diary.
I was reminded of this by a recent situation when I attended a business lunch and the guest speaker posed a Government problem they were having, which was costing them a lot More >
It’s no secret that one of the most detested words by journalists these days is…drum roll please…‘innovation’!
Now, this is a shame for many reasons, but justified by even more.
As a PR person I appreciate how easy it is to slip the term ‘innovators’ or ‘innovation’ into a media release or when developing key messages for your new, exciting and undeniably innovative new client. But the problem is, the word innovation gets lumped in the same ‘claim to fame’ categories as ‘world first’ and ‘industry leader’. Journalists and readers have become desensitised to these words.
So even if your business genuinely is More >
It’s all about the people when developing a B2B PR campaign so the photography for an organisation that is focused on communicating to other businesses should be of people. That applies particularly if you are selling a service but is also important when you’re selling a product because customers want to trust the person before they’ll buy your product. Therefore photographs need to be of people and they shouldn’t be of actors or stock shots but the real people in the organisation.
Here’s a few tips to get started:
1. Hire a professional
There has been a trend towards businesses taking their own photographs More >