• A shift in politics?
  • The climate change debate?
  • The impact of online journalism?
  • Online retail growth?
  • The evolution of traditional media and the ‘new’ news format?


The PR Report recently published an incredibly comprehensive list of the ‘The Top 20 Trends’ PR practitioners can expect to see in 2011.

The list of identified trends included changes in social media practices, the evolution of a ‘new’ style of news, shifts in the political climate of Australia, the rise of the web and its effect on journalism, increased accountability, ie. Wikileaks, climate or ‘Earth’ change as it is predicted to be called, and a greater demand for exclusives More >