It is an anniversary that has slipped by seemingly by no one noticing, but it is now 40 years since tertiary training in public relations commenced in Australia.

The year was 1972 and I remember it well as I was a young, and probably brash, President of the Public Relations Institute of Australia (Victoria). There were many discussions about the need for graduates to work within the industry and learn how it all works rather than be captives of academia. We also wondered if any bright young people would even be interested to take the course.

40 years since tertiary training in PR commenced More >