According to a recent survey by The Remarkables Group, 35 percent of people will purchase products recommended to them via a blog and only 4 percent will ignore sponsored content.

These results no doubt demonstrate the power and influence of bloggers and their value to brands.

Like journalists, there is a specific way in which you need to approach a blogger if you want to reach their audiences and be successful with your pitches.

Here are my top five tips for email pitching that I have picked up along the way from my experience in blogger relations:

Make the subject line clear

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