Posts tagged blogger relations
According to a recent survey by The Remarkables Group, 35 percent of people will purchase products recommended to them via a blog and only 4 percent will ignore sponsored content.
Like journalists, there is a specific way in which you need to approach a blogger if you want to reach their audiences and be successful with your pitches.
Here are my top five tips for email pitching that I have picked up along the way from my experience in blogger relations:
Make the subject line clear
If you More >
Many people are turning to the internet these days to get advice on products and services to try, restaurants to eat at etc – statistics actually show that 78% of consumers trust peer recommendations (as apposed to 14% who trust advertisements).
It is therefore highly important when putting together a PR program to include blogger relations. However, it is not as simple as adding them to your media list and sending out a media release every now and then, you need to really engage with them and understand what is of More >