Posts tagged Blogging
Trolls are no longer creatures restricted to the realms of the supernatural. They’re real and maybe just as vile as their fairytale counterparts.
There has been a lot of coverage in the media this past week on internet trolls.
So, what is a troll and what damage can their aggressive and inciting behaviour cause for brands that are online and vulnerable?
According to Wikipedia, a troll is, internet slang for…
“…someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as a forum, chat room, or blog, with the primary intent of provoking readers into an emotional response More >
I was invited last week to speak at the CEO Institute on ‘The power of connection for business: social networking’. I painted a picture of where social media fits in the overall public relations and communication plans of a business and explained where the opportunities to engage on these platforms for businesses are.
The presentation generated some very important questions from the small and medium business owners attending the session. The four key points the group took away were:
1. Social media isn’t going anywhere
Whether you like it or not, social media is here to stay. And More >
Many people are turning to the internet these days to get advice on products and services to try, restaurants to eat at etc – statistics actually show that 78% of consumers trust peer recommendations (as apposed to 14% who trust advertisements).
It is therefore highly important when putting together a PR program to include blogger relations. However, it is not as simple as adding them to your media list and sending out a media release every now and then, you need to really engage with them and understand what is of More >
- A shift in politics?
- The climate change debate?
- The impact of online journalism?
- Online retail growth?
- The evolution of traditional media and the ‘new’ news format?
The PR Report recently published an incredibly comprehensive list of the ‘The Top 20 Trends’ PR practitioners can expect to see in 2011.
The list of identified trends included changes in social media practices, the evolution of a ‘new’ style of news, shifts in the political climate of Australia, the rise of the web and its effect on journalism, increased accountability, ie. Wikileaks, climate or ‘Earth’ change as it is predicted to be called, and a greater demand for exclusives More >
Moving into 2011 there are a number of predictions floating around about what this year might hold. Everything from the top 10 products of CES 2011 (including tablets, 3D TVs, internet enabled televisions and “smart” appliances) to the future of social media.
I therefore thought this was a great time to look at the trends that I think will be seen in the PR industry in 2011. The best article I read and which I agree with the most is one from Mashable, a social media news site, so I will summarise what they had to say here.
It looks as though the DRPR blog has earned itself some kudos as a result of our personable blog voice.
Whilst we like to keep our blog posts informative and topical, we never cull any of the personality behind the team’s contributions. As a result, the DRPR blog has received a nice bit of recognition from Paul Roberts.
Paul is a 15-year PR veteran with a combo of agency and corporate experience and a well known name within the industry. He formulated a list of the top 33 blogs of 2011 and who do you think got a place on this golden More >
I attended a social media course a couple of weeks back where among other topics we discussed the measurement of social media. As you will be aware there are a number of ways of measuring the success of companies Facebook and Twitter pages, for example how many fans/followers they have and the amount of interaction that occurs between the company and fans/followers.
However, one measure that I do not think we place enough emphasis on is what is sometimes called the ‘influencer ripple effect.’ Before I explain this phenomenon let me just tell you that the average user More >
Cherry Picked recently blogged about a new site, ‘Microworkers’ – “Think of it as Santa’s Little Helpers for odd jobs. Except you’re not Santa, and they’re not doing it for love. Don’t have time to edit a cover letter for that must-have job? Simply become an “employer” and hire someone (a microworker) to do it for you. Can’t seem to attract traffic to your work-of-art blog? Start a campaign and watch your numbers rise. You can even ask workers to product place your latest business venture on discussion forums.”
I have to admit I was intrigued, we are all looking for ways to More >