Dennis Rutzou Public Relations
Posts tagged Blogging
Social media highlights from the CEO Institute
Aug 17th
Social media is here to stay
I was invited last week to speak at the CEO Institute on ‘The power of connection for business: social networking’. I painted a picture of where social media fits in the overall public relations and communication plans of a business and explained where the opportunities to engage on these platforms for businesses are.
The presentation generated some very important questions from the small and medium business owners attending the session. The four key points the group took away were:
1. Social media isn’t going anywhere
Whether you like it or not, social media is here to stay. And More >
What trends are changing the way you work?
Mar 10th
- A shift in politics?
- The climate change debate?
- The impact of online journalism?
- Online retail growth?
- The evolution of traditional media and the ‘new’ news format?
The PR Report recently published an incredibly comprehensive list of the ‘The Top 20 Trends’ PR practitioners can expect to see in 2011.
The list of identified trends included changes in social media practices, the evolution of a ‘new’ style of news, shifts in the political climate of Australia, the rise of the web and its effect on journalism, increased accountability, ie. Wikileaks, climate or ‘Earth’ change as it is predicted to be called, and a greater demand for exclusives More >
2011 PR industry trends – do you agree?
Jan 12th
Moving into 2011 there are a number of predictions floating around about what this year might hold. Everything from the top 10 products of CES 2011 (including tablets, 3D TVs, internet enabled televisions and “smart” appliances) to the future of social media.
I therefore thought this was a great time to look at the trends that I think will be seen in the PR industry in 2011. The best article I read and which I agree with the most is one from Mashable, a social media news site, so I will summarise what they had to say here.
What does the future More >
Personality plus!
Jan 6th
It looks as though the DRPR blog has earned itself some kudos as a result of our personable blog voice.
Whilst we like to keep our blog posts informative and topical, we never cull any of the personality behind the team’s contributions. As a result, the DRPR blog has received a nice bit of recognition from Paul Roberts.
Paul is a 15-year PR veteran with a combo of agency and corporate experience and a well known name within the industry. He formulated a list of the top 33 blogs of 2011 and who do you think got a place on this golden More >
The influencer ripple effect
Nov 4th
I attended a social media course a couple of weeks back where among other topics we discussed the measurement of social media. As you will be aware there are a number of ways of measuring the success of companies Facebook and Twitter pages, for example how many fans/followers they have and the amount of interaction that occurs between the company and fans/followers.
Diagram: the ripple effect
However, one measure that I do not think we place enough emphasis on is what is sometimes called the ‘influencer ripple effect.’ Before I explain this phenomenon let me just tell you that the average user More >
Microworkers – a case of ethics?
Jul 29th
Cherry Picked recently blogged about a new site, ‘Microworkers’ – “Think of it as Santa’s Little Helpers for odd jobs. Except you’re not Santa, and they’re not doing it for love. Don’t have time to edit a cover letter for that must-have job? Simply become an “employer” and hire someone (a microworker) to do it for you. Can’t seem to attract traffic to your work-of-art blog? Start a campaign and watch your numbers rise. You can even ask workers to product place your latest business venture on discussion forums.”
I have to admit I was intrigued, we are all looking for ways to More >
Blogging: Australian public relations agencies not practising what they preach
Oct 14th
Blogging has become a popular marketing strategy to establish an organisation as an industry leader, provide insights and connect with online audiences. However, Australian public relations agencies have been slow taking up this practice for their own businesses.
Only one quarter of members of the PR industry group, the Registered Consultancies Group (RCG) have a company blog.
The RCG is part of the industry body the Public Relations Institute of Australia (PRIA) and seeks to provide professional standards on consultancy operations for PR agencies.
“Blogs can be an effective tool for setting yourself up as an industry leader, creating brand awareness and encouraging More >
Have you engaged with bloggers?
Jun 3rd
Posted by dennisrutzou in Petra Aitken
4 comments
Many people are turning to the internet these days to get advice on products and services to try, restaurants to eat at etc – statistics actually show that 78% of consumers trust peer recommendations (as apposed to 14% who trust advertisements).
Bloggers are people too - how do you engage with them?
It is therefore highly important when putting together a PR program to include blogger relations. However, it is not as simple as adding them to your media list and sending out a media release every now and then, you need to really engage with them and understand what is of More >