Posts tagged blogs
According to a recent survey by The Remarkables Group, 35 percent of people will purchase products recommended to them via a blog and only 4 percent will ignore sponsored content.
Like journalists, there is a specific way in which you need to approach a blogger if you want to reach their audiences and be successful with your pitches.
Here are my top five tips for email pitching that I have picked up along the way from my experience in blogger relations:
Make the subject line clear
If you More >
Moving into 2011 there are a number of predictions floating around about what this year might hold. Everything from the top 10 products of CES 2011 (including tablets, 3D TVs, internet enabled televisions and “smart” appliances) to the future of social media.
I therefore thought this was a great time to look at the trends that I think will be seen in the PR industry in 2011. The best article I read and which I agree with the most is one from Mashable, a social media news site, so I will summarise what they had to say here.
Cherry Picked recently blogged about a new site, ‘Microworkers’ – “Think of it as Santa’s Little Helpers for odd jobs. Except you’re not Santa, and they’re not doing it for love. Don’t have time to edit a cover letter for that must-have job? Simply become an “employer” and hire someone (a microworker) to do it for you. Can’t seem to attract traffic to your work-of-art blog? Start a campaign and watch your numbers rise. You can even ask workers to product place your latest business venture on discussion forums.”
I have to admit I was intrigued, we are all looking for ways to More >
US-based PR practitioner Gaye Carleton mentioned in a blog that “virtual on its own is a mere puff of smoke” and “while at the moment we’re fascinated with all things virtual and with virtual being touted as ‘the future is now,’ I say, ‘Just say no.’”
She goes on to say that the mix of physical – a press clipping, a press kit, a creative promo item – and virtual is fine, but she worries that PR could become an ‘at-risk’ industry.
My perspective on the subject is that the PR industry is at risk only if it does not embrace online communities.
Although More >