Posts tagged budget
Over the years I have had many offers to undertake PR programs for clients in return for recompense other than the coin of the realm. I have also worked under a few different charging systems.
Let me briefly set out some of the alternatives:
- In accordance with the amount of space that is achieved: The payment offered varies from the direct equivalent cost of the advertising space to some type of multiplication factor ranging from 3 ½ to five times on the grounds that editorial is more valuable than advertising. This method of payment has More >
“We haven’t set a budget for PR, but that’s not a problem, just tell us how much you need to do the job properly”
You know that even after all my years in PR I have never ever heard that phrase uttered by any potential client.
I was reminded of it recently when a potential client we were pitching to said: “We don’t have much of a budget, so we’ll need to work on the minimum.” What is even more curious, he thought he was the first person to tell me this.
What is it with PR More >
Not surprisingly it is a question we are often asked. In a competitive situation where a potential client is trying to decide between submissions from rival consultancies, how can you decide which one offers the best value for money?
Let me answer the first question first. At DRPR, we charge a monthly professional fee (not a retainer), which is calculated in accordance with the potential level of involvement.
In other words we are pre-selling our hours which are calculated with the aid of a template based on extensive experience of handling similar situations in the past. We work on the principle that when More >