Dennis Rutzou Public Relations
Posts tagged budget
“We haven’t set a budget for PR…”
Feb 17th
“We haven’t set a budget for PR, but that’s not a problem, just tell us how much you need to do the job properly”
You know that even after all my years in PR I have never ever heard that phrase uttered by any potential client.
I was reminded of it recently when a potential client we were pitching to said: “We don’t have much of a budget, so we’ll need to work on the minimum.” What is even more curious, he thought he was the first person to tell me this.
Potential clients with no PR budget?
What is it with PR More >
How much does a PR program cost and how is the amount determined?
Dec 9th
Not surprisingly it is a question we are often asked. In a competitive situation where a potential client is trying to decide between submissions from rival consultancies, how can you decide which one offers the best value for money?
Let me answer the first question first. At DRPR, we charge a monthly professional fee (not a retainer), which is calculated in accordance with the potential level of involvement.
In other words we are pre-selling our hours which are calculated with the aid of a template based on extensive experience of handling similar situations in the past. We work on the principle that when More >
