Posts tagged Business communication
PR campaigns targeted specifically at a business audience, known as B2B PR, differ from most consumer or B2C PR campaigns because you must sell the company first and the product or service second.
All businesses need to develop trust with their potential customers and this is particularly true in B2B, where the average transaction is higher and the sales cycle longer. In B2B situations PR helps build trusted relationships, educates and wins credibility.
B2B PR campaigns are also usually more targeted than consumer ones because you are aiming your messages at a more defined audience. The messages are often more sophisticated and More >
I’m not sure that ‘rocket science’ is as complicated as we all think but nonetheless, internal communications should be a basic skill for most of us. So why do so many organisations get it wrong.
Senior executives of medium to large organisations are usually pretty good at telling the outside world about their operations, achievements and selling their wares but they forget or don’t see the need to tell their staff what’s going on.
To me it comes down to a two simple principles – respect and trust.
You should trust and respect your own employees enough and should tell them important company More >
Public relations (PR) is about raising visibility of your business to create greater awareness and eventually, understanding for what you stand for. The idea is that through this long-term process, your target market will start believing and feeling a certain way towards your organisation (hopefully positive!) and take action (i.e. buy your products or services, refer you to a friend, subscribe to your newsletter, etc.).
The PR ‘toolbox’, that is all the initiatives and activities at your disposal to raise visibility of your business, can really extend as far as your imagination takes it – from media coverage, events and awards More >
We had a rather heated discussion over dinner the other night regarding conducting personal matters, especially in regards to social media, during business hours.
Is checking a personal email, taking a personal call and checking your Facebook page during the day acceptable? The Gen Y contingent seemed to think, that in moderation, these things were absolutely ok though the Gen X representatives at the table didn’t agree. Their theory? That people are losing the skills to communicate. No longer are people chatting around the coffee machine coming up with great business ideas, they are now checking their Facebook page during their More >
If you’ve read any of my recent blogs or articles you’ll have realised that I’ve started to hone in on the topic of employee engagement.
I’m in my very early exploratory phase of this topic so if my rantings seem a little naïve to those of you who consider yourself ‘employee engagement/empowerment’ gurus then please forgive me.
One small observation I’d like to make based on my own experience inside a number of large organisations (you know who you are) is that employee engagement which many consider to be a fancy term for internal communication is a very low priority for many More >
QANTAS CEO Alan Joyce announced at a Senate inquiry in Canberra this week that “We [QANTAS] have a commitment to safety leadership”, and followed it with “somewhere in the world a QANTAS group plane takes off every second and there’s only a ‘technical problem’ every four minutes”. If you do the maths, that equates to 1 in every 240 planes having some form of malfunction, a fact which doesn’t put travelers at ease especially considering the escalating number of engine problems and recent scrutiny over pilot training.
Joyce blames “…the press interest and the press scrutiny,” for the rising fear and More >
Our home air-conditioning broke down last Tuesday during the historic heat wave which hit Sydney with temperatures up to 42 degrees on the Saturday.
Naturally we needed to get in touch with the air conditioning people, but who were they? Fortunately my wife keeps great home accounting records and found the company even though it was six years since we had last been in touch.
They told us that sad news that our unit was terminal and a new unit to power our air con is about $7000.
We had previously been happy with their service, so why hadn’t they kept in touch. More >
My last blog ‘Marketing vs PR – What’s the difference?’ generated a few comments and questions about PR and marketing and which discipline should prevail. The discussion led to a different but related topic raised by PR professional Craig Pearce: the relationship between dialogic [two-way] vs monologic [one-way] communication and when it might be appropriate to use one over the other.
In the first instance, let’s look at one-way communication.
Examples: statements or media releases issued to the media, flyers/brochures, static websites and advertisements