“We haven’t set a budget for PR, but that’s not a problem, just tell us how much you need to do the job properly”

You know that even after all my years in PR I have never ever heard that phrase uttered by any potential client.

I was reminded of it recently when a potential client we were pitching to said: “We don’t have much of a budget, so we’ll need to work on the minimum.” What is even more curious, he thought he was the first person to tell me this.

Potential clients with no PR budget?

What is it with PR More >