There is no secret formula for success on social media platforms such as Facebook and Twitter, but they do lend themselves to creativity and experimentation.

The most remarkable social media campaigns are the ones with a point of difference and consumers, more and more, seem to have an expectation that if a brand is going to engage with them it not only needs to be compelling but creative and original. There is a resounding virtual cry of ‘Seen that. Done that. Show us something new…’

I have to admit, I’m a bit of a sucker for brands that are original and authentic More >