Posts tagged communication
Our Internet and email went down last week, which was a sharp reminder of how much we rely on computers in our daily business lives.
For me it was also a reminder of how we worked in my early days of PR when I started in the business.
Imagine, if you can, a world without computers, of manual typewriters, no mobile phones, carbon paper to secure a copy of what you typed and there were no printers or fax machines.
Media releases were typed and photocopied and either delivered to the daily media by courier or posted to the trade media, or you More >
I was invited last week to speak at the CEO Institute on ‘The power of connection for business: social networking’. I painted a picture of where social media fits in the overall public relations and communication plans of a business and explained where the opportunities to engage on these platforms for businesses are.
The presentation generated some very important questions from the small and medium business owners attending the session. The four key points the group took away were:
1. Social media isn’t going anywhere
Whether you like it or not, social media is here to stay. And More >
Public relations (PR) is about raising visibility of your business to create greater awareness and eventually, understanding for what you stand for. The idea is that through this long-term process, your target market will start believing and feeling a certain way towards your organisation (hopefully positive!) and take action (i.e. buy your products or services, refer you to a friend, subscribe to your newsletter, etc.).
The PR ‘toolbox’, that is all the initiatives and activities at your disposal to raise visibility of your business, can really extend as far as your imagination takes it – from media coverage, events and awards More >
So it was quite ironic that 30 minutes later, back at my desk, I was reading these exact words in Craig Pearce’s Public relations 2011: issues, insights and ideas report: “Public relations strategy More >
Dominating the news of late is the recent controversy surrounding the culture of the Australian Armed Forces in relation to bullying, sexism and an ignorant approach to the systemic problems that seem fairly deep seated within the ranks. This week was also the sentencing of a Melbourne café owner where several workers bullied an apprentice to the point of suicide.
Aside from the obvious systemic failures in both these circumstances, I think another factor at play is in one word, ‘attitude’.
A negative attitude breeds intolerance, persecution and in less serious scenarios than the ones mentioned above, a considerable reduction in productivity.
DRPR’s More >
A question which is almost always raised by the potential client during the proposal presentation meeting is: “How good are your media contacts?”
Behind the question is the belief that good media contacts are essential to get a story published and that there is some sort of secret society that only journalists and PR people are members of.
Sure media contacts are of some value but their importance within a PR program are much overstated.
If you are a PR person who is known and trusted by the journalist, they are more likely to answer your telephone call, or call back, other than More >
Last Friday was the ‘Liaising with the media’ session of the PR Mentor program I’m running for small businesses. As public relations practitioners, there are behaviours which are just second nature to us when it comes to contacting journalists. But for small business owners like my ‘PR mentees’, this unfamiliar territory can be a little… nerve-racking.
So here are my top five rules of engagement which will make your next media call much more informed, tailored and most likely, successful.
1. Understand the media
A good place to start is by reading the publication, listening to the radio program or watching the television More >
QANTAS CEO Alan Joyce announced at a Senate inquiry in Canberra this week that “We [QANTAS] have a commitment to safety leadership”, and followed it with “somewhere in the world a QANTAS group plane takes off every second and there’s only a ‘technical problem’ every four minutes”. If you do the maths, that equates to 1 in every 240 planes having some form of malfunction, a fact which doesn’t put travelers at ease especially considering the escalating number of engine problems and recent scrutiny over pilot training.
Joyce blames “…the press interest and the press scrutiny,” for the rising fear and More >