Posts tagged Dennis Rutzou
Our Internet and email went down last week, which was a sharp reminder of how much we rely on computers in our daily business lives.
For me it was also a reminder of how we worked in my early days of PR when I started in the business.
Imagine, if you can, a world without computers, of manual typewriters, no mobile phones, carbon paper to secure a copy of what you typed and there were no printers or fax machines.
Media releases were typed and photocopied and either delivered to the daily media by courier or posted to the trade media, or you More >
I guess that everyone like me who has been in PR for a long, long while has had some triumphs as well as some disasters.
The triumphs are shouted from the skies, while the disasters are buried.
Well, I’m prepared to come out and tell you about my greatest ever disaster.
Forget about the press conferences that four TV crews were going to cover, only to be called away by a factory fire on the way to us, or the time I staged a big press conference in London on the same day that President Kennedy got assassinated.
They all pale into insignificance.
No, there More >
Like most jobs public relations has more than its share of frustrations, but there is one that hits me quite often that may be different from what you imagine.
My most regular PR frustration comes from when I come across a company that has a great story to tell and not only doesn’t recognise that fact, but has dug a hole for themselves and that’s where they are sitting come what may.
Sometimes the clue about their potential comes from the website, which is usually an absolute mess. Usually very confusing and out of date.
A recent example is a new business lead More >
I started my public relations career as a bright eyed 19 and 3/4 year old after a brief stint in journalism. You could say I was catapulted into PR as the newspaper had closed down.
Interesting, as a young aspiring journalist I had a low opinion of PR people who we derisively called ‘the gin and tonic men’. There were very few females in PR in those days although one of the joint managing directors of the consultancy I joined was a female – Esta Handfield.
I was only marginally keen at the interview (which had been organised More >
Is this response greeting your media release?
Anyone with anything to do with the media is now several metres deep in indiscriminate emailed media releases.
I blame incompetent PR people, the DIY PR books and articles and those people who whip out media releases to all in the forlorn hope that some journo will find the story interesting.
Quite often the subject is irrelevant to the medium concerned and the story so badly written that it is hard to work out what they are trying to say.
For sixteen years I produced and presented a daily business radio program on the community radio network More >
I received a business letter yesterday. It came through the post in an envelope with a stamp on the front. It was quite a novelty and a reminder to me of how email has overtaken daily business written communication.
So much so that many people starting business careers today would not know how to layout and compose a business letter.
Emails as a means of business communication are full of inherent faults and frustrations caused by bad planning, poor written construction and a failure of the recipient to read beyond the first paragraph.
Not surprisingly it is a question we are often asked. In a competitive situation where a potential client is trying to decide between submissions from rival consultancies, how can you decide which one offers the best value for money?
Let me answer the first question first. At DRPR, we charge a monthly professional fee (not a retainer), which is calculated in accordance with the potential level of involvement.
In other words we are pre-selling our hours which are calculated with the aid of a template based on extensive experience of handling similar situations in the past. We work on the principle that when More >
Does a healthy person work harder and longer? Are they more creative and generally sharper in their decision making?
Let me tell you my story: About five years ago, I received the annual notice from the insurance company which told me that as I had added another year to the score, the premium for my rather substantial life cover would increase significantly.
I immediately rang Igor, my long suffering insurance expert (he is used to my annual rants about premium increases) and asked him what he was going to do about it. He said that he could get me a policy with More >