Dennis Rutzou Public Relations
Posts tagged DRPR
Indulgent Rutzou blog
Mar 22nd
I was talking to a great friend last week. Paul Griffiths is a great guy. He was ABC TV television journalist on the old This Day Tonight and since then in his later occupation I have described him as ‘the master’ when it comes to speech and media training.
When I spoke to Paul, he had been to a funeral that morning and was going to another the next day. We both made the observation that it was depressing to go to funerals and reminded those who attended of their own mortality.
Probably to cheer Paul up, as much as anything, I mentioned More >
PR – a strategic discipline or a story telling exercise?
May 5th
I had a final catch up with one of my PR mentees this morning who’s been part of the PR Mentor program I’ve just completed running, and he was telling me that one of the things the program made him aware of is the importance of discipline. Not the media tips or the ‘how to’ for social media, but the actual discipline required for public relations to be effective.
So it was quite ironic that 30 minutes later, back at my desk, I was reading these exact words in Craig Pearce’s Public relations 2011: issues, insights and ideas report: “Public relations strategy More >
