I attended a social media course a couple of weeks back where among other topics we discussed the measurement of social media. As you will be aware there are a number of ways of measuring the success of companies Facebook and Twitter pages, for example how many fans/followers they have and the amount of interaction that occurs between the company and fans/followers.

Diagram: the ripple effect

However, one measure that I do not think we place enough emphasis on is what is sometimes called the ‘influencer ripple effect.’ Before I explain this phenomenon let me just tell you that the average user More >