Posts tagged Joanna Gitsham
We’ve all heard stories of how online communities can impact people’s lives, like connecting with long lost friends, finding love, landing a new job, making business deals, etc. Recently something exciting happened to a friend of mine and all because of the power of tagging on social media.
My good friend Nathan, a finance manager for a leading retail chain, recently got invited to attend a swimwear photo shoot for DNA magazine at the Ivy pool bar in Sydney.
Not one to miss the opportunity of half-naked models, Nathan took along his trusty everyday digital camera. Excited about some of the shots and More >
The more I learn about social media the more I realise that it is really about conversations and what I know as a PR practitioner is that communication aims to start or continue a conversation.
The main challenge businesses have with social media is to stop talking ‘to’ their target audiences and start conversing ‘with’ them. But knowing this new audience can be a daunting task. The online audience can be fickle and scathing in its attack but yet it also gives voice to the fans and champions of a brand.
Just by listening, social media can be a fantastic More >