Is this response greeting your media release?

Anyone with anything to do with the media is now several metres deep in indiscriminate emailed media releases.

I blame incompetent PR people, the DIY PR books and articles and those people who whip out media releases to all in the forlorn hope that some journo will find the story interesting.

Quite often the subject is irrelevant to the medium concerned and the story so badly written that it is hard to work out what they are trying to say.

For sixteen years I produced and presented a daily business radio program on the community radio network More >