Dennis Rutzou Public Relations
Posts tagged journalists hated words

Innovation – Is it just a buzz word or a B2B must-have?
May 4th
It’s no secret that one of the most detested words by journalists these days is…drum roll please…‘innovation’!
Innovation
Now, this is a shame for many reasons, but justified by even more.
As a PR person I appreciate how easy it is to slip the term ‘innovators’ or ‘innovation’ into a media release or when developing key messages for your new, exciting and undeniably innovative new client. But the problem is, the word innovation gets lumped in the same ‘claim to fame’ categories as ‘world first’ and ‘industry leader’. Journalists and readers have become desensitised to these words.
So even if your business genuinely is More >