I attended a fun and insightful workshop on ‘Media Skills’ run by Sonia Zavesky last month.

The workshop began on the premise that, “With more than 1000 PR firms in Australia, newsrooms are literally being bombarded with media releases”, so how do you add value to your story, media release, pitch or announcement?

Is your media release at the bottom of the pile?

Sonia offered a string of pearls of wisdom in a very succinct and very entertaining way. The workshop produced some great insight into how public relations people should and shouldn’t interact with the media and Sonia illustrated this beautifully, purely through her interaction with More >